With this new natural language processing tool, Smart Thick Data , we have managed to implement significant improvements in the analysis of qualitative methodologies in market research. Allowing us to continue innovating and improving our added value year after year.
This new NLP-based technology aims to enable the semantic analysis of texts generated in qualitative methodologies such as online communities , focus groups or personal interviews . Thanks to this tool, it will be possible to identify conceptual entities, make summaries, transcribe recordings, etc. in a much more agile and flexible way .
Featuring user-generated content from the brand gambling data malaysia phone number itself is a strategy that has become very popular. It also shows that the brand pays attention to what its consumers say about it.
Furthermore, it should not be forgotten that this is a strategy that provides content in an agile way and at almost no cost to the brand itself. A great opportunity that should not be wasted.
There are also other types of strategies focused on creating a community around the brand , such as live publications on social networks, requesting comments or ideas from consumers themselves, creating private discussion groups, etc.
In all this, it should not be forgotten that if the participation of followers and users is requested, it must have a direct consequence in whether the content will be approved or used. There is no point in asking if they are not going to be listened to or rejected.
Emphasize visual content
YouTube, TikTok, and Instagram are the top three social media platforms among younger generations . They all have one thing in common: they emphasize images.
Gen Z consumers want to watch short, snappy videos with eye-catching graphics.
Therefore, a marketing strategy for Generation Z requires creating quality images and audiovisual content that are reduced to the essential and in which the graphic load has great weight.