Promotional marketing: what is it and how to apply it effectively?
Posted: Wed Dec 11, 2024 8:04 am
Brands are constantly changing and evolving to maintain their image and satisfy customers. They are always creating new campaigns, improving the products they sell and finding the perfect way to positively impact consumers. For your brand to work and not stagnate or, much worse, decrease its sales, you have to know how to do the following: promote your product in an attractive way, generate engagement and boost sales, which is known as promotional marketing .
At Mediapost, we're telling you how promotional marketing is a suitable strategy to give your brand a boost and prevent it from getting stuck in a state of no progress.
What is promotional marketing?
No matter how many times you go to the supermarket mom database with your shopping list ready, there is always something you take home that you hadn't thought of buying, but that was on sale. Sometimes, it's not even from the brands you buy and it's from a new one.
This technique consists of giving pushes to products by making them attractive to consumers and making them buy them. One way to stimulate the purchase is to create connections between the product and the consumer , and this is done through actions such as discounts, coupons, gifts, free samples, offers, etc. By applying promotional marketing you manage to boost the interest of consumers, the decision to give your product a chance and the consequent loyalty they have shown you.
What benefits does promotional marketing provide?
The benefits it provides are the following:
Attracting new customers : When you run promotions and discounts, new customers will appear who are interested in what you sell. Curiosity is something that most consumers possess, so they will want to know what you offer as a brand and why you are giving discounts.
Brand customer loyalty : Customers who already buy your products, if they see that you offer deals and discounts, will surely join your loyalty club to earn points and get cheaper products.
Building a strong customer base : All customers are looking for quality and affordable products. If yours meets these characteristics, you will be building a strong customer base, which will make them interested in the rest of the products you offer.
Lower advertising costs : Because you use promotional marketing, the advertising you use is lower in cost.
Position the brand : when the offer has ended, if the customer has been interested in the product, they will continue to buy it, so your brand will remain positioned.
How to implement it in your marketing strategy?
When establishing the strategy, you have to take into account the expectations and attitude of the target audience in relation to your brand and what you sell. Also, the media you are going to use.
At Mediapost, we're telling you how promotional marketing is a suitable strategy to give your brand a boost and prevent it from getting stuck in a state of no progress.
What is promotional marketing?
No matter how many times you go to the supermarket mom database with your shopping list ready, there is always something you take home that you hadn't thought of buying, but that was on sale. Sometimes, it's not even from the brands you buy and it's from a new one.
This technique consists of giving pushes to products by making them attractive to consumers and making them buy them. One way to stimulate the purchase is to create connections between the product and the consumer , and this is done through actions such as discounts, coupons, gifts, free samples, offers, etc. By applying promotional marketing you manage to boost the interest of consumers, the decision to give your product a chance and the consequent loyalty they have shown you.
What benefits does promotional marketing provide?
The benefits it provides are the following:
Attracting new customers : When you run promotions and discounts, new customers will appear who are interested in what you sell. Curiosity is something that most consumers possess, so they will want to know what you offer as a brand and why you are giving discounts.
Brand customer loyalty : Customers who already buy your products, if they see that you offer deals and discounts, will surely join your loyalty club to earn points and get cheaper products.
Building a strong customer base : All customers are looking for quality and affordable products. If yours meets these characteristics, you will be building a strong customer base, which will make them interested in the rest of the products you offer.
Lower advertising costs : Because you use promotional marketing, the advertising you use is lower in cost.
Position the brand : when the offer has ended, if the customer has been interested in the product, they will continue to buy it, so your brand will remain positioned.
How to implement it in your marketing strategy?
When establishing the strategy, you have to take into account the expectations and attitude of the target audience in relation to your brand and what you sell. Also, the media you are going to use.