Conversion funnel: what it is and how to make it work for your company
Posted: Wed Dec 11, 2024 7:57 am
All companies have a common goal: to sell. Having a website and a blog is not enough to guarantee this goal, since other factors come into play, such as website design, usability or personalized attention. One concept to improve sales efforts is the conversion funnel .
At Mediapost we explain how it works to make users who visit your website decide to buy and recommend your site. Keep reading!
What is a conversion funnel?
The conversion funnel , sales funnel or funnel is vk database the set of steps that a brand's audience goes through to achieve a goal: buy, become a lead, join the loyalty club, etc. Normally, the most important objective for the brand is the purchase, but the rest must not be forgotten, since it is the set that gives a good brand image and commitment to customers.
Google defines the funnel as follows: “The steps that users take to complete a task.”
Conversion funnel stages
Below we explain the phases that make up the conversion funnel:
Acquisition : In this first phase, the aim is to promote the brand and the products or services it offers through different digital marketing strategies (content generation, SEO positioning and optimization, social media posts, etc.). The goal is to attract the maximum number of users to the website or blog.
Activation : What you need to achieve is to gain the trust and interest of users. That's why it's called activation, because you want to activate interest in the brand and what it sells.
Retention : the goal is to ensure that the audience spends as much time as possible on the website or blog and to gain their loyalty .
Sale : Considered the most important phase because users have to become real customers. It is also known as the sales funnel.
Reference : This is the post-sale phase, that is, the moment to make customers who have bought from our brand feel satisfied and happy, so that they recommend us and want to come back to us.
Advantages of analyzing a conversion funnel
The advantages of creating a conversion funnel are beneficial for every business. The best of all is the conversion rate, but there are others that are also interesting to highlight:
Obtaining information about the sales process : by obtaining information, the weaknesses of the process are within reach, which helps in its improvement to increase the conversion rate, that is, greater profitability for the brand.
Audience knowledge : Knowing your audience better will help you understand which parts of the funnel customers get stuck or abandon the purchasing process.
Measurable planning : With analytics and data, you can see whether your strategy is working or needs to be revised.
Process improvement : A process improvement enables objectives to be achieved.
Planned strategy : allows you to have a well-made and easy-to-measure strategy.
Funnel classification
There are several types of funnel:
Lead capture funnel : the goal is to convert the visitor into a lead. For example, getting the user to leave their details in exchange for a discount on the first month of a service.
Lead nurturing funnel : this funnel aims to improve the relationship with the customer. For example, an online bookstore sends an email to the customer, and if they click on the link they get the first chapters of an ebook.
Sales funnel : focused on a user who has already shown interest before. For example, in the case of the ebook above, here the customer is interested in purchasing it.
At Mediapost we explain how it works to make users who visit your website decide to buy and recommend your site. Keep reading!
What is a conversion funnel?
The conversion funnel , sales funnel or funnel is vk database the set of steps that a brand's audience goes through to achieve a goal: buy, become a lead, join the loyalty club, etc. Normally, the most important objective for the brand is the purchase, but the rest must not be forgotten, since it is the set that gives a good brand image and commitment to customers.
Google defines the funnel as follows: “The steps that users take to complete a task.”
Conversion funnel stages
Below we explain the phases that make up the conversion funnel:
Acquisition : In this first phase, the aim is to promote the brand and the products or services it offers through different digital marketing strategies (content generation, SEO positioning and optimization, social media posts, etc.). The goal is to attract the maximum number of users to the website or blog.
Activation : What you need to achieve is to gain the trust and interest of users. That's why it's called activation, because you want to activate interest in the brand and what it sells.
Retention : the goal is to ensure that the audience spends as much time as possible on the website or blog and to gain their loyalty .
Sale : Considered the most important phase because users have to become real customers. It is also known as the sales funnel.
Reference : This is the post-sale phase, that is, the moment to make customers who have bought from our brand feel satisfied and happy, so that they recommend us and want to come back to us.
Advantages of analyzing a conversion funnel
The advantages of creating a conversion funnel are beneficial for every business. The best of all is the conversion rate, but there are others that are also interesting to highlight:
Obtaining information about the sales process : by obtaining information, the weaknesses of the process are within reach, which helps in its improvement to increase the conversion rate, that is, greater profitability for the brand.
Audience knowledge : Knowing your audience better will help you understand which parts of the funnel customers get stuck or abandon the purchasing process.
Measurable planning : With analytics and data, you can see whether your strategy is working or needs to be revised.
Process improvement : A process improvement enables objectives to be achieved.
Planned strategy : allows you to have a well-made and easy-to-measure strategy.
Funnel classification
There are several types of funnel:
Lead capture funnel : the goal is to convert the visitor into a lead. For example, getting the user to leave their details in exchange for a discount on the first month of a service.
Lead nurturing funnel : this funnel aims to improve the relationship with the customer. For example, an online bookstore sends an email to the customer, and if they click on the link they get the first chapters of an ebook.
Sales funnel : focused on a user who has already shown interest before. For example, in the case of the ebook above, here the customer is interested in purchasing it.