How to effectively position your company website on Google yourself?
Posted: Wed Dec 11, 2024 7:55 am
The website positioning process includes activities related to 3 basic areas. First, the website should be adapted to the requirements of the Google search engine or another in which you want your website to be displayed. Second, you need to take care of the content - its appropriate quality and formatting. The texts on your website should be useful to users and readable to robots. Third, the website should have authority, which is built using links from other websites (preferably those that themselves enjoy authority).
How to position your company's website in Google?
Promoting yourself in organic search results is one way to reach new customers. Big brands are eager to use it, but small businesses can also benefit greatly from being present in Google results. Since local businesses usually don’t have large budgets — let alone a separate budget for marketing activities — many owners decide to take care of online advertising activities themselves . In this guide, I will try to show you how to position your website yourself to achieve measurable results.
Reach new customers with Google positioning
Order a free quote!
Your company email *
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Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
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Step-by-step website positioning on your own
As I mentioned at the beginning, positioning of websites or online stores is a process that aims to increase the visibility of a website in search results for keywords that interest us. The visibility itself should translate into increased traffic on the website, which in ideal conditions should be accompanied by orders or requests for quotes from potential customers.
To achieve a business goal of increasing sales or acquiring new customers, you need to not only create a website, optimize it for search engines or create engaging content, but also actively promote it on social media, local or industry portals.
So let's move on to specific tips that will allow you to line database position your company's website on your own. Don't forget to analyze your competition!
Creating an offer
Creating an offer
Step 1: Start by creating a good offer
Having a website does not guarantee an increase in sales. In fact, it does not even guarantee that someone will visit such a website. Nowadays, every small and large company has at least one website. To reach customers, you need to:
create an attractive offer,
stand out from the competition,
take care of unique content,
retain the customer for longer and encourage them to use your services or purchase your product.
These elements are the basis for effective positioning of websites. If your website simply exists on the web, but does not generate enough traffic and cannot be easily found, it is practically as if it did not exist at all. You could just as well put a grocery store in the middle of the forest and wait for lost tourists. Therefore, effective positioning of your website will be a ticket to increasing sales and acquiring new customers.
Determining prospective keywords
Determining prospective keywords
Step 2: Find out what keywords your potential customers are typing into Google
While it may not always be obvious, customers may use different words to describe the services you offer or products you sell. Therefore, an important step to achieving high rankings for your chosen keywords is to discover what phrases customers are typing into the search engine .
But we don't have to read tea leaves or consult a psychic. Just use one of the free keyword checkers.
One of them is a free Chrome extension - Surfer Keyword. It allows you to see in real time how popular a given phrase is and discover related words with potential. The extension can be found at this address .
How to choose keywords?
Another tool worth recommending is the Keyword Planner , which is part of the Google Ads system. Without a campaign running, we will only see an approximate number of searches for selected phrases, but this should give us an insight into whether a given keyword is searched for often or not.
More about keyword research can be found in the article: How to select keywords for SEO and AdWords .
How to position your company's website in Google?
Promoting yourself in organic search results is one way to reach new customers. Big brands are eager to use it, but small businesses can also benefit greatly from being present in Google results. Since local businesses usually don’t have large budgets — let alone a separate budget for marketing activities — many owners decide to take care of online advertising activities themselves . In this guide, I will try to show you how to position your website yourself to achieve measurable results.
Reach new customers with Google positioning
Order a free quote!
Your company email *
Phone number
Page address
Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
(read more)
Step-by-step website positioning on your own
As I mentioned at the beginning, positioning of websites or online stores is a process that aims to increase the visibility of a website in search results for keywords that interest us. The visibility itself should translate into increased traffic on the website, which in ideal conditions should be accompanied by orders or requests for quotes from potential customers.
To achieve a business goal of increasing sales or acquiring new customers, you need to not only create a website, optimize it for search engines or create engaging content, but also actively promote it on social media, local or industry portals.
So let's move on to specific tips that will allow you to line database position your company's website on your own. Don't forget to analyze your competition!
Creating an offer
Creating an offer
Step 1: Start by creating a good offer
Having a website does not guarantee an increase in sales. In fact, it does not even guarantee that someone will visit such a website. Nowadays, every small and large company has at least one website. To reach customers, you need to:
create an attractive offer,
stand out from the competition,
take care of unique content,
retain the customer for longer and encourage them to use your services or purchase your product.
These elements are the basis for effective positioning of websites. If your website simply exists on the web, but does not generate enough traffic and cannot be easily found, it is practically as if it did not exist at all. You could just as well put a grocery store in the middle of the forest and wait for lost tourists. Therefore, effective positioning of your website will be a ticket to increasing sales and acquiring new customers.
Determining prospective keywords
Determining prospective keywords
Step 2: Find out what keywords your potential customers are typing into Google
While it may not always be obvious, customers may use different words to describe the services you offer or products you sell. Therefore, an important step to achieving high rankings for your chosen keywords is to discover what phrases customers are typing into the search engine .
But we don't have to read tea leaves or consult a psychic. Just use one of the free keyword checkers.
One of them is a free Chrome extension - Surfer Keyword. It allows you to see in real time how popular a given phrase is and discover related words with potential. The extension can be found at this address .
How to choose keywords?
Another tool worth recommending is the Keyword Planner , which is part of the Google Ads system. Without a campaign running, we will only see an approximate number of searches for selected phrases, but this should give us an insight into whether a given keyword is searched for often or not.
More about keyword research can be found in the article: How to select keywords for SEO and AdWords .