How to avoid common mistakes when running consumer promotions

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When applying a marketing strategy to our products or services, we must take into account the phase we are in: analysis, research, action plan, sales... since each of them will be worked on in a different way. In the case of consumer promotions, it enters the sales phase. This is the moment in which we want to create interest in our products, that is, generate a purchase stimulus through attractive consumer promotions . This phase is related to the sales funnel, which follows a series of steps to guide the consumer: attraction, interaction, conversion and loyalty.

At Mediapost we explain how to avoid common mistakes when running consumer promotions.

What is consumer sales promotion?
Consumer sales promotion is a marketing strategy that seeks to stimulate demand and increase sales of a specific product or service directly among consumers. cashapp database This technique is based on offering temporary and attractive incentives to buyers to make immediate purchasing decisions.



The main goal of this strategy is to create a feeling of excitement in consumers, which can result in a significant increase in sales in the short term. Consumer sales promotion is a powerful tactic in a marketing strategy, but it must be used cautiously and strategically to achieve sustainable results.

Why is it important to have a consumer promotions strategy?
It is important to have a consumer promotions strategy because it can boost sales growth significantly. Offering discounts, special offers, or promotional gifts can attract users' attention, encouraging them to make purchases or try new products. This not only increases the company's revenue, but can also build brand loyalty if the promotion is perceived as beneficial. It is worth noting that if such a strategy is managed properly, it can help balance the flow of products and maintain a healthy inventory.

The feeling of loyalty is not only achieved for new customers, but also for returning customers, as exclusive discounts and loyalty discounts can make customers feel valued and appreciated, which in turn can increase customer retention and satisfaction.

It could be said that having a consumer promotions strategy is essential because it drives sales, eliminates excess inventory, promotes new products and strengthens customer relationships.