Content
What is a longread?
Long read literally means "to read for a long time". Does this mean that any long article will be considered a longread? And how many characters should it have - 5, 10 or 30 thousand?
In fact, the volume is not so important. The main thing for a longread is structure and full disclosure of the topic. A text of 20-30 thousand characters may not be a longread if it contains a lot of empty words and useless germany phone number material information. The main thing that distinguishes a good longread is deep immersion in the topic. Often, the author has to thoroughly study many different sources and conduct his own research. And so we come to the fact that creating a longread is a rather labor-intensive task.
Do you need it?
This format is not suitable for everyone, and often there is simply no need for it, because the company’s area of activity and the interests of the target audience may be limited to short posts or video format.
But this does not mean that a long article will not be useful. Most people feel the need for information and are happy to read lengthy articles on topics that interest them.
In what cases will a longread be useful to you:
If you have a complex technical product or a product that requires disclosure of functional features. In this case, you can release a review in a longread format.
If you have an information resource and an audience hungry for new information.
If you have expertise and can share your own analytics, research or just useful facts related to your field of activity.
If you want to tell a story: cover an event or introduce the reader to a representative of your company or a person associated with your business.
If you want to get more out of your SEO promotion , the length of the text is one of the key ranking factors in search engines.
What are the formats of longreads?
Study
This can be an expert analysis, a description of the results of experiments or surveys. Often this type of article is used in the field of marketing, real estate and business consulting. In such articles, graphs, tables and diagrams are very useful for better perception of information.
Study
Storytelling
Ideal for this format is to immerse the reader in a certain event or story. Not just to tell about what happened, but to convey emotions and give the opportunity to be imbued with the story.
Such a project was created by the Al Jazeera channel , where the stories of Syrian refugees were told using video reports from different people. Great attention was paid to the interactive: each slide is a separate story, video and photo reports from journalists.
Al Jazeera
Biography
It is often used to present media personalities and build a personal brand. This format can be used in any business if you want to tell the success story of someone from the company. The material will allow clients to better understand the values of the people who built this business and will bring you closer to the audience.
A stunning example of such a longread is an article about fashion photographer Newton Helmut.