How Businesses Can Make Their Content Stand Out Among Competitors
Posted: Wed Dec 11, 2024 5:53 am
The overwhelming majority of B2B buyers claim that content has a significant impact on their decision to purchase goods or services.
According to a survey of marketers by the Content Marketing Institute, 64% of respondents try to create unique content that distinguishes the brand from competitors. We were interested in what methods specialists choose to distinguish their content in the market.
Content
Research: What Large Companies Focus On
Most content marketers (83%) decided to focus on quality. At the estonia phone number material same time, almost half of those surveyed in the new year plan to attract professional copywriters, designers and other specialists for this, or outsource some tasks. Content marketing for business has become one of the key areas of development and investment.
Another method that companies plan to use is to create unique stories, cases, and share expert experience. About 72% of respondents believe that in order to be successful, it is necessary to cover topics that competitors do not use.
Half of the respondents plan to engage in active promotion. In their opinion, additional advertising produces results and justifies the investment. However, 14% of content marketers who used paid promotion channels last year decided to abandon them completely or partially. At the same time, they do not reduce the budget, but direct it to other needs.
How Businesses Can Make Their Content Stand Out Among Competitors
What types of content do b2b companies use?
Business content is a little different from what is created in B2C companies. 89% of marketers include short articles up to 1,500 words in their strategy, 75% create videos, and two-thirds conduct case studies. The latter are quite effective at the bottom of the sales funnel .
What other types of content are effective for business audiences:
Webinars and online events. They are held in 62% of the surveyed companies. Moreover, research into audience interests suggests that this is quite effective. 47% of users consider such content useful, many of them decided to cooperate only after completing an online course or attending a webinar.
61% of marketers used infographics and 3D models in their content strategy.
White papers and useful guides are popular in 59% of companies. They allow you to demonstrate expertise, build user trust, collect leads, and expand your reach.
Compared to last year, the number of offline meetings and seminars has increased. They are held by 49% of respondents, compared to 19% a year earlier. At the same time, almo
According to a survey of marketers by the Content Marketing Institute, 64% of respondents try to create unique content that distinguishes the brand from competitors. We were interested in what methods specialists choose to distinguish their content in the market.
Content
Research: What Large Companies Focus On
Most content marketers (83%) decided to focus on quality. At the estonia phone number material same time, almost half of those surveyed in the new year plan to attract professional copywriters, designers and other specialists for this, or outsource some tasks. Content marketing for business has become one of the key areas of development and investment.
Another method that companies plan to use is to create unique stories, cases, and share expert experience. About 72% of respondents believe that in order to be successful, it is necessary to cover topics that competitors do not use.
Half of the respondents plan to engage in active promotion. In their opinion, additional advertising produces results and justifies the investment. However, 14% of content marketers who used paid promotion channels last year decided to abandon them completely or partially. At the same time, they do not reduce the budget, but direct it to other needs.
How Businesses Can Make Their Content Stand Out Among Competitors
What types of content do b2b companies use?
Business content is a little different from what is created in B2C companies. 89% of marketers include short articles up to 1,500 words in their strategy, 75% create videos, and two-thirds conduct case studies. The latter are quite effective at the bottom of the sales funnel .
What other types of content are effective for business audiences:
Webinars and online events. They are held in 62% of the surveyed companies. Moreover, research into audience interests suggests that this is quite effective. 47% of users consider such content useful, many of them decided to cooperate only after completing an online course or attending a webinar.
61% of marketers used infographics and 3D models in their content strategy.
White papers and useful guides are popular in 59% of companies. They allow you to demonstrate expertise, build user trust, collect leads, and expand your reach.
Compared to last year, the number of offline meetings and seminars has increased. They are held by 49% of respondents, compared to 19% a year earlier. At the same time, almo