6 Content Formats That Sell
Posted: Wed Dec 11, 2024 5:51 am
Modern business requires marketers to constantly evolve and adapt to new trends. One of the key tools that effectively attracts the audience's attention is content marketing. But which content formats are most effective when it comes to stimulating sales?
Let's look at 6 types of sales content that have proven their effectiveness in attracting the target audience and contributing to sales growth.
Content
1. "The best" for search engine promotion
The keywords “best” or “top” in the title of articles work great in the middle and bottom of the sales funnel. They can be used for review text, for example, “Best tools for content marketers”, “Top free programs dominican republic phone number material for SMM specialists”, etc. This is an asset that promotes sales, because the content solves the problems of the audience in a personalized way.
The essence of this format is simple - you choose several of your competitors and describe the capabilities of each of them, presenting your brand a little more favorably. At the same time, you should not deliberately belittle the dignity of competitors - focus on your uniqueness and describe the tools from the point of view of benefit to potential clients.
Why does this work better than a standard review of your product? In fact, most audiences stop searching after a couple of such reviews. The user is happier when he makes a decision on his own than when it is forced upon him. The audience usually trusts third-party review websites because they believe that they have no personal interest in promoting a particular product.
In addition, most people do not have time to study and compare products in detail. And such reviews allow you to quickly and briefly learn the main functionality and make a decision about using or buying. Such content will be more trustworthy.
2. Sales Support Content
The next type of sales content usually doesn’t get much recognition because it works in the background. It’s hard to measure its impact on sales growth. However, it’s a very effective format that’s worth taking a closer look at. Sales support content helps the buyer move from “Is this right for me?” to “This is definitely what I need.”
These can be video reviews, case studies, personalized landing pages, white papers, product demonstrations, etc. It is very important to use these formats correctly: do not generalize, trying to capture as large an audience as possible, create personalized content for each segment.
For example, you decided to record a video review. It should not just present your product in a good light and describe its functionality. You need to prepare material that will tell about how your product solved a particular problem, and for a specific group of users. A person should feel that your product or service was created specifically for him. If you have studied your audience well, understand its main pains and needs, then composing reviews according to this principle will not be difficult.
Let's look at 6 types of sales content that have proven their effectiveness in attracting the target audience and contributing to sales growth.
Content
1. "The best" for search engine promotion
The keywords “best” or “top” in the title of articles work great in the middle and bottom of the sales funnel. They can be used for review text, for example, “Best tools for content marketers”, “Top free programs dominican republic phone number material for SMM specialists”, etc. This is an asset that promotes sales, because the content solves the problems of the audience in a personalized way.
The essence of this format is simple - you choose several of your competitors and describe the capabilities of each of them, presenting your brand a little more favorably. At the same time, you should not deliberately belittle the dignity of competitors - focus on your uniqueness and describe the tools from the point of view of benefit to potential clients.
Why does this work better than a standard review of your product? In fact, most audiences stop searching after a couple of such reviews. The user is happier when he makes a decision on his own than when it is forced upon him. The audience usually trusts third-party review websites because they believe that they have no personal interest in promoting a particular product.
In addition, most people do not have time to study and compare products in detail. And such reviews allow you to quickly and briefly learn the main functionality and make a decision about using or buying. Such content will be more trustworthy.
2. Sales Support Content
The next type of sales content usually doesn’t get much recognition because it works in the background. It’s hard to measure its impact on sales growth. However, it’s a very effective format that’s worth taking a closer look at. Sales support content helps the buyer move from “Is this right for me?” to “This is definitely what I need.”
These can be video reviews, case studies, personalized landing pages, white papers, product demonstrations, etc. It is very important to use these formats correctly: do not generalize, trying to capture as large an audience as possible, create personalized content for each segment.
For example, you decided to record a video review. It should not just present your product in a good light and describe its functionality. You need to prepare material that will tell about how your product solved a particular problem, and for a specific group of users. A person should feel that your product or service was created specifically for him. If you have studied your audience well, understand its main pains and needs, then composing reviews according to this principle will not be difficult.