International Content Marketing Trends for 2024
Posted: Wed Dec 11, 2024 5:50 am
Trends change regularly, so we regularly talk about the main trends in content marketing for the coming year. To avoid chasing competitors, but to get ahead of them, use our recommendations when forming a content strategy for 2024.
Content
1. Focus on empathy and personalization of content
Content personalization began to develop actively in 2020. Over time, the effectiveness of this area, as well as the popularity of the trend in content marketing, is only growing. You need to study your target client, their needs, interests and learn to communicate with them in the same language. Therefore, the more information you collect and analyze, the more relevant content you can create for the user.
Personalized content is useful for both the reader and the czech republic phone number material business. It helps the audience find an answer to a request on your website, blog, or social network. In addition, this approach gives the client a sense of care and anticipates their needs. For the company, this is a great way to increase sales, engagement, and customer loyalty.
Personalized remarketing, for example, can bring back customers with a full shopping cart who got distracted and did not complete their purchase. And if you have an informational site, you can select articles based on the reader's interests - many resources do this, for example, Forbes.
Forbes
2. AI technologies in content marketing
Another trend in content that is actively developing is the automation of processes, including through the use of services based on artificial intelligence . AI technologies have reached a new level of development and can now create unique texts and images no worse than an ordinary specialist. They use NLP (natural language processing) and NLG (natural language generation) models.
Of course, they can’t replace expert content or write personalized articles based on the needs of the audience, but some of the work can be entrusted to them.
Companies often implement artificial intelligence partially: they use services to generate ideas and structure materials. Technologies allow you to look at the task in a new way. In addition, many services integrate with popular SEO tools, which allows you to evaluate articles from the point of view of search engine ranking algorithms.
AI technologies
Content
1. Focus on empathy and personalization of content
Content personalization began to develop actively in 2020. Over time, the effectiveness of this area, as well as the popularity of the trend in content marketing, is only growing. You need to study your target client, their needs, interests and learn to communicate with them in the same language. Therefore, the more information you collect and analyze, the more relevant content you can create for the user.
Personalized content is useful for both the reader and the czech republic phone number material business. It helps the audience find an answer to a request on your website, blog, or social network. In addition, this approach gives the client a sense of care and anticipates their needs. For the company, this is a great way to increase sales, engagement, and customer loyalty.
Personalized remarketing, for example, can bring back customers with a full shopping cart who got distracted and did not complete their purchase. And if you have an informational site, you can select articles based on the reader's interests - many resources do this, for example, Forbes.
Forbes
2. AI technologies in content marketing
Another trend in content that is actively developing is the automation of processes, including through the use of services based on artificial intelligence . AI technologies have reached a new level of development and can now create unique texts and images no worse than an ordinary specialist. They use NLP (natural language processing) and NLG (natural language generation) models.
Of course, they can’t replace expert content or write personalized articles based on the needs of the audience, but some of the work can be entrusted to them.
Companies often implement artificial intelligence partially: they use services to generate ideas and structure materials. Technologies allow you to look at the task in a new way. In addition, many services integrate with popular SEO tools, which allows you to evaluate articles from the point of view of search engine ranking algorithms.
AI technologies