How to Create a High-Conversion Landing Page in English
Posted: Wed Dec 11, 2024 5:49 am
Landing is an indispensable tool in the arsenal of online business. It is a special page that receives traffic from various sources: advertising campaigns, social networks, mailings, affiliate programs.
The main advantage of a landing page over a multi-page site is costa rica phone number materia the concentration on only one trade offer. The user who lands on the page simply will not have a chance to be distracted from the main offer: he will gradually follow the funnel you have created and as a result will be more likely to perform the target action.
In marketing, this event is marked by the term "conversion", on average it reaches only 2.35% per site. Only a quarter of portals were able to achieve the 5.3% indicator, while only 10% crossed the 11.5% threshold. What influences conversion? Everything! Visuals, CTA, optimization for the mobile version and, of course, texts, which we will talk about in this article. If you create English-language landing pages, you should pay special attention to the content. Incorrectly chosen wording or lack of adaptation for a foreign user will reduce all your efforts to zero. Secrets, effective formulas and the best examples will be discussed below.
Content
Anatomy of the ideal English-language landing page
Before diving into the intricacies of landing page copywriting in English, it’s helpful to understand the basics. Here are the elements your landing page should consist of to effectively convert visitors:
landing page structure
Headline . A short sentence should reveal the offer of the page from which the transition was made.
Main image , animation or video.
Lead : A short paragraph or subheading with additional information.
Subtitle .
Additional text : More information about your product or service.
Form title .
Form text . Explanation of what the user will receive in exchange for contacts.
Form fields : Created only for the most important data.
Call to action (CTA) - An attention-grabbing button that informs about the result of clicking on a link.
Consent to the data processing policy . A GDPR (General Data Protection Regulation) requirement that will also build trust.
Social proof . Reviews, customer photos, cases, logos of famous companies.
Compelling offer . A short statement that will arouse interest while scrolling.
Benefits : A concise description of the benefits of a product or service to a potential client.
Особенности. Характеристики и дополнительные выгоды.
Футер.
Конечно, не все из этих пунктов обязательны. Иногда п
The main advantage of a landing page over a multi-page site is costa rica phone number materia the concentration on only one trade offer. The user who lands on the page simply will not have a chance to be distracted from the main offer: he will gradually follow the funnel you have created and as a result will be more likely to perform the target action.
In marketing, this event is marked by the term "conversion", on average it reaches only 2.35% per site. Only a quarter of portals were able to achieve the 5.3% indicator, while only 10% crossed the 11.5% threshold. What influences conversion? Everything! Visuals, CTA, optimization for the mobile version and, of course, texts, which we will talk about in this article. If you create English-language landing pages, you should pay special attention to the content. Incorrectly chosen wording or lack of adaptation for a foreign user will reduce all your efforts to zero. Secrets, effective formulas and the best examples will be discussed below.
Content
Anatomy of the ideal English-language landing page
Before diving into the intricacies of landing page copywriting in English, it’s helpful to understand the basics. Here are the elements your landing page should consist of to effectively convert visitors:
landing page structure
Headline . A short sentence should reveal the offer of the page from which the transition was made.
Main image , animation or video.
Lead : A short paragraph or subheading with additional information.
Subtitle .
Additional text : More information about your product or service.
Form title .
Form text . Explanation of what the user will receive in exchange for contacts.
Form fields : Created only for the most important data.
Call to action (CTA) - An attention-grabbing button that informs about the result of clicking on a link.
Consent to the data processing policy . A GDPR (General Data Protection Regulation) requirement that will also build trust.
Social proof . Reviews, customer photos, cases, logos of famous companies.
Compelling offer . A short statement that will arouse interest while scrolling.
Benefits : A concise description of the benefits of a product or service to a potential client.
Особенности. Характеристики и дополнительные выгоды.
Футер.
Конечно, не все из этих пунктов обязательны. Иногда п