Content
Why does fintech need expert content?
Content is a powerful engine for marketing and sales. But why does a complex industry like fintech need blogs and social media? It’s simple – to demonstrate expertise and gain trust. According to a study conducted by BackBay Communications, 96% of the largest fintech companies constantly create content that helps shape their image.
By sharing useful information on a blog or social media, Fintech brands can demonstrate their expertise in the field and invite readers to join the discussion. Content marketing creates a loyal community.
Expert content also helps to communicate what the company is israel phone number resource worth and how useful it can be. It’s not just marketing, but educating the audience about changes in the industry and informing them about what’s happening. Putting energy into creating high-quality, SEO-optimized content is a long-term investment that is guaranteed to yield great results.
But how can a fintech company break through hundreds of similar articles already written by competitors? By quality and following trends, which we will discuss further.
General trends in Fintech content
Many fintech companies have long-term goals - to enter both the B2B and consumer markets, or to move from consumers to businesses after refining the technology. All content marketing trends are mainly aimed at these goals. Here are 5 examples.
Data-based content
Every social media post, blog post, infographic, or research you publish should be based on data. Data-driven content shows that you are tech-savvy.
Segmented content
Personalization of experience is impossible without personalization of content. Fintech companies deal with a wide range of segments that must be taken into account. Even simple segmentation of the consumer audience will help you - for example, this:
by income level;
for the purpose of financial planning;