Have you ever sent a message that didn't read the way you intended? Maybe you forgot to add an emoji, didn't recognize the other person's sarcasm, or even ended the message with a period (oh, darn it). Now the person honduras phone number resource you're texting feels awkward, embarrassed, or offended — all because your tone of voice didn't convey your message properly.
Spoiler: the same thing can happen with your brand content. But it's even more complicated: while you can add emojis, gifs, and "lol" in bulk in your correspondence, you can't do that in IT content. At least, we don't recommend it.
Content
What is "good" and what is "bad"
So, let's start with what not to do. If you see yourself in some of the examples, don't despair! Improving intonation in technical writing is a complex process. And besides, you're already here, aren't you? This is the first step!
Bad: writing for the sake of keys
Please, please, PLEASE, don't write just to cram in keywords and optimize your site. Repeat after me: readers can see right through you. Sure, you might get a lot of clicks, but visitors will leave just as quickly as they came. After all, would you really want to read something like that?
What is cloud computing? Cloud computing is not a new term. When talking about cloud computing, we mean services rendered via the internet. Software resources, and information are shared through an Internet connection when you use cloud computing. And, you might wonder, what are the different kinds of cloud computing?
(What is cloud computing? Cloud computing is not a new term. When we talk about cloud computing, we mean services provided over the Internet. When using cloud computing, software resources and information are transferred over an Internet connection. And you may be wondering, what are the different types of cloud computing?)
I often encounter such texts when studying IT topics, so I switched almost exclusively to reading scientific journals and professional publications. There is a severe lack of well-written IT content on the Internet; it is stuffed with keywords. It is clearly written for SEO, not for the reader. Just search the Internet for any IT-related topic and you will come across a huge number of examples of bad Tone of Voice.
This doesn’t mean you shouldn’t use keywords at all. You just need to include them wisely. For example, longreads are a great format for adding relevant keywords. But cramming them into a 500-word article is a bad idea.