We understand that the strategies that were successful in the past and that we counted on will most likely not work. Businesses are faced not only with the task of reducing content costs, but are also forced to france phone number resource completely rebuild content strategies and choose new methods of communication. Today we will talk about the best ways to economically and without a budget develop content marketing in the current conditions.
Content
Free Content Marketing Is Hard, But It Can Be Done
For companies that are used to receiving applications thanks to paid traffic and are now afraid that “There will be no sales at all!”, we can confidently say: there are cool content marketing tools - it’s free and effective. We’ll talk about them in more detail below, but for now let’s figure out what content marketing is. It can be divided into several processes:
strategy;
content creation (text and visual-graphic);
promotion;
analytics.
Consider which of these tasks (or maybe all of them) you can distribute within the team. Some processes can be reduced or replaced with others.
If everything is more or less clear with the creation of a strategy, content and analytics, then with an alternative to advertising, things are a little more complicated. But it is not difficult to refuse paid promotion methods when it is clear what to replace them with.
Organic search instead of contextual advertising
It is important to understand that SEO promotion is a longer process, but significantly more profitable in terms of implementation cost. It is necessary to carry out work on technical optimization, adapt texts to SEO queries, and increase backlinks to your site.
Often it takes months of work, but it is worth the effort, especially if you are confident in the high conversion of the site. If you are just starting to promote your resource, we recommend optimizing the site not only for users, but also for search engines.
Collaboration with bloggers instead of targeting
Collaboration with a blogger can be done through barter, significantly saving on advertising. At the same time, cooperation with microbloggers is increasingly showing greater efficiency - due to the quality of the audience and its trust in the account. Even large brands work with accounts up to 50 thousand subscrib