Analyzing customer interactions

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Analyzing customer interactions

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Compared with sending general push notifications to all customers, it is more critical to grasp the relevance between the message content and customers. The best way is to use artificial intelligence technology to understand customers' habits, profiles, and needs, and further transform them into insights for future strategic reference.

Artificial intelligence can help gather this information by with brands list of austria whatsapp phone numbers and behavior on other websites. For example, if Xiao Ming only browsed sandals when visiting your official website and external websites recently, there is no need to send him a discount related to boots.

In addition, if Xiao Ming browses basketball shoes on an external website but does not search on your official website, you can consider sending push notifications related to basketball shoes to prevent him from ignoring the message.

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If you know that the same customer is visiting your website using this phone, tablet, and laptop, rather than different users, you can create a comprehensive picture of a single customer, thereby improving marketing effectiveness. For example, when Yating puts the collagen drink in the shopping cart on her tablet but does not complete the order, you can send her an App push notification to remind her while she is using her mobile phone during her morning commute, and even include a coupon to entice her to complete the purchase. .
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