Do you want to know what email marketing is for lawyers ? In this post we will explain all the details so that you can make effective use of this tool that cannot go unnoticed in any business.
What is email marketing for lawyers?
Email marketing for lawyers is very easy to understand and implement to reach clients and potential future clients. However, it is important to have a pre-established email list of people who have agreed to be there. As a first recommendation, never send an email to a person who has not given their permission.
Now, you're probably wondering how you can get those emails . A great idea is to include a subscription form on the firm's website. This way, people who are interested can subscribe by voluntarily giving their email address.
You can also create a contact list by providing valuable material, such as a free eBook. Of course, in exchange for providing this material, people must sign up for your email marketing campaigns for lawyers.
So, once you have your email list ready, you can use one of the many email marketing tools available to send an email to the entire list. Or if you want to segment, you can also send the email to only a part of that list. Of course, before sending your email, make sure you are sending quality content.
The content may be a newsletter with news related to the law firm , with information for legal purposes, or other topics related to this sector.
What are the benefits of email marketing for lawyers?
BluCactus - lawyersDon't worry if you have a small or large law firm, regardless of that, you can be guided by a digital marketing strategy for lawyers to expand your client portfolio. Likewise, if you want to get the email addresses of those clients, your most viable option is to use email marketing.
In fact, many lawyers and attorneys are already using this tool, obtaining excellent results.
Let's see what benefits you can obtain as a lawyer by implementing a tool such as email marketing:
Better proximity and communication with your customers.
Strengthening reputation.
It can be used as a sales funnel.
Their campaigns are low cost, while the return on investment is high.
It works as a good traffic channel to your website or blog.
It allows you to have immediate access to statistics, to determine which campaigns work and which don't.
Finally, you can use this tool to reach clients who are really interested in your services. If you use an email marketing tool for law firms, you can segment your mailing list. This way, you can send an exclusive email to clients who are individuals or companies.
It goes without saying that not everything chinese overseas africa phone number data is rosy. Therefore, like other strategies, email marketing has a disadvantage, and this becomes visible when it is not used correctly. If you fail to capture the attention of users, it is likely that your emails will not be opened and will go straight to the trash.
So, you need to make sure that the investment of time and resources is worth it. On our blog there are several posts related to how to make good use of email marketing for lawyers.
What are the tools of email marketing?
BluCactus - lawyersIf you want to run an effective email marketing campaign for your law firm , you need a dedicated tool to accomplish this goal. Indeed, it will not be convenient for you to send your emails from Gmail or Hotmail, there are so many tools you can use to run successful campaigns.
The most important thing is to choose a tool that can guarantee that your emails will be delivered properly and displayed correctly. However, you should also choose a tool that allows you to segment your campaign properly and measure its statistics.
MailChimp is generally the most recommended tool by marketing experts. However, there are other well-known ones that you can compare before deciding which one is best for you:
Mailrelay.
Mailify.
HubSpot.
Benchmark Email.
Sendinblue.
Active Campaign.
Email marketing tips for lawyers
If you take into account the tips we offer for using email marketing for lawyers, you can create a successful campaign:
Send content with value
In order to say that your email marketing campaign has been profitable, your emails must be of great interest to the users who receive them.
Therefore, your content should always be valuable.
To do this, you can put yourself in the shoes of your email recipients to assess whether you are actually sending relevant content.
If you don't know what content to offer, providing your clients with information related to how to solve legal problems that are not so complicated will be quality content, and will also demonstrate your professionalism.
Focus on both design and content
It is important to look for quality content for your email that is of interest to users so that a higher rate of conversations can arise.
Also, make sure your email has an attractive design. You can include elements like your logo, corporate colors, and anything else that is related to your brand. Also, make sure the design is suitable for desktop and mobile.
Have a planned segmentation
To avoid wasting time, before starting an email marketing campaign, plan which segment of your mailing list you want the information to reach. This way, you will be segmenting correctly.
Add an attractive message subject
By adding a bland subject line, the user is unlikely to be interested in seeing what the email contains. Therefore, add subjects that cause curiosity, remembering that this will be the first thing subscribers see.
Add calls to action
It never hurts to remind you that when sending your emails you must include a call to action. This will also depend on the objective you want to achieve with your campaign.
That is, if you plan to run a campaign to offer your services, it is ideal to include a call to action that leads the user to fill out a contact form. On the other hand, if the objective is to promote an event, the call to action should be added to invite users to sign up.
Finally, by including your signature you can also add all your data, the link to your blog or website , and social networks so that the user has many ways to contact you.