Quality copywriting in English: what is it?
Posted: Wed Dec 11, 2024 5:00 am
To establish yourself in the English-language market, you need to work hard on the content. Even a very high-quality translation will not be enough - it is better to entrust the writing of materials to a native who knows all the intricacies of the language and region. Let's figure out what a good text in English should be like.
The main rule of working with any foreign market is that the author must write in the language of your target audience. This is not only and not so much a question of knowledge of the language - a copywriter with a B2 level can also write a good text, and it will be quite readable and understandable. But hardly anyone except a native will be india phone number library able to take into account all the nuances of the region for which you are creating content. After all, English can also be different - American, British, even Australian. And each region has its own quirks. For example, in America, cinema will be called movie, and in England - film. And if in the text for the USA you write Darryl and I went out to watch a film , the Americans will twirl their finger at their temple - after all, in their understanding, you and Darryl went to look at the film for a camera.
This is a fairly harmless example of a mistake related to ignorance of dialect subtleties. There are worse situations - misinterpreted idioms, spelling errors and crooked construction of phrases. All these mistakes undermine the trust of the audience, and after each you lose points of expertise. This is why content in English must be written (or at least proofread) in native.
Content
What kind of copywriting in English really works
There are thousands of articles in English, but which ones perform their function better than others? By what signs should you evaluate your article and understand whether it will work or not? Such an assessment can be divided into two blocks: general signs of a quality text and compliance with the format of a certain niche. For example, somewhere infographics are more popular, and somewhere longreads with illustrations. Let's start by listing the general signs by which you can understand whether the text in front of you is of high quality or not.
General characteristics of a quality text
Matching the stated topic. It is unlikely that anyone will read your articles if in the title you promise to tell about copywriting in English, and in the text you talk about exchanges where you can hire English-speaking writers. Always give what you promised - this rule works in the world of copywriting as well as in everyday life.
Topicality of the topic. It is unlikely that anyone will want to read about promotion on LiveJournal in 2021, agree?
Follow market trends and try to give the reader information that he can use right now and stay on trend.
Factual text . If an article is full of fluff, who will benefit from it? No one, except the author, who gets paid for the number of words written. Try to build articles around useful tips, statistics, or research results on the topic: such text will be useful to both you and your readers.
Explain with examples . Always try to provide examples to supplement your explanations, especially if the text is on a complex topic. This is a simple but very effective way to show respect for the reader, to let them know that it is really important to you that everything is understandable.
The main rule of working with any foreign market is that the author must write in the language of your target audience. This is not only and not so much a question of knowledge of the language - a copywriter with a B2 level can also write a good text, and it will be quite readable and understandable. But hardly anyone except a native will be india phone number library able to take into account all the nuances of the region for which you are creating content. After all, English can also be different - American, British, even Australian. And each region has its own quirks. For example, in America, cinema will be called movie, and in England - film. And if in the text for the USA you write Darryl and I went out to watch a film , the Americans will twirl their finger at their temple - after all, in their understanding, you and Darryl went to look at the film for a camera.
This is a fairly harmless example of a mistake related to ignorance of dialect subtleties. There are worse situations - misinterpreted idioms, spelling errors and crooked construction of phrases. All these mistakes undermine the trust of the audience, and after each you lose points of expertise. This is why content in English must be written (or at least proofread) in native.
Content
What kind of copywriting in English really works
There are thousands of articles in English, but which ones perform their function better than others? By what signs should you evaluate your article and understand whether it will work or not? Such an assessment can be divided into two blocks: general signs of a quality text and compliance with the format of a certain niche. For example, somewhere infographics are more popular, and somewhere longreads with illustrations. Let's start by listing the general signs by which you can understand whether the text in front of you is of high quality or not.
General characteristics of a quality text
Matching the stated topic. It is unlikely that anyone will read your articles if in the title you promise to tell about copywriting in English, and in the text you talk about exchanges where you can hire English-speaking writers. Always give what you promised - this rule works in the world of copywriting as well as in everyday life.
Topicality of the topic. It is unlikely that anyone will want to read about promotion on LiveJournal in 2021, agree?
Follow market trends and try to give the reader information that he can use right now and stay on trend.
Factual text . If an article is full of fluff, who will benefit from it? No one, except the author, who gets paid for the number of words written. Try to build articles around useful tips, statistics, or research results on the topic: such text will be useful to both you and your readers.
Explain with examples . Always try to provide examples to supplement your explanations, especially if the text is on a complex topic. This is a simple but very effective way to show respect for the reader, to let them know that it is really important to you that everything is understandable.