How to Promote International Startups: Strategies with Examples
Posted: Wed Dec 11, 2024 4:58 am
90% of startups fail , 20% - already in the first year after opening. In order not to confirm this sad statistics, you have to look for non-standard ways of promotion.
Today we will consider the specifics of startup development and marketing strategies with examples. We have been working with international projects for more than 8 years – in the IT, fintech, marketing, gaming industries. We have collected all our experience and conclusions in a clear instruction.
Content
How startups differ from traditional businesses
Before considering options for promoting startups, you finland phone number library need to understand their features.
The main difference between a startup and a regular business is that it is based on innovation. The desire to offer the market something new, and not just make money.
Startup Business
Developing rapidly with the prospect of covering the entire world After profit is extracted, it grows as needed, territorially limited
Often exists only through investments, aims for huge profits, but only in case of success It should break even on its own, and as quickly as possible.
Innovative technologies are at the core of the product Does not develop new technologies, uses ready-made solutions
Time for promotion is limited, you have to answer to investors, the risk of failure is high, you need to constantly grow
Less risk and commitment, stabilizes over time and does not require constant attention
The table shows that a startup is a risky and stressful business. When you launch such a company, you consciously abandon proven ways of earning money. You bet on a new solution that will either fail miserably or bring worldwide fame. Since there is little time to achieve results, and resources are quickly depleted, you have no right to make a mistake. It is important not only to constantly test new hypotheses and implement successful ones, but also to correctly convey your messages to the audience. Marketing will help with this.
How to develop a startup at different stages
When building a startup, the team slowly climbs step by step on the way to the top. Each stage has its own specific features of progress.
Step 1. Idea and prototype
A cult product can start with an idea in the founder's head. An unusual concept will attract the first audience due to its virality. News about innovative companies is loved by specialized media and publics on social networks. They only need to show a prototype and accompany it with an intriguing text. In addition, such marketing does not require large budgets.
Be open about your idea, discuss it with people. Lack of interest a
Today we will consider the specifics of startup development and marketing strategies with examples. We have been working with international projects for more than 8 years – in the IT, fintech, marketing, gaming industries. We have collected all our experience and conclusions in a clear instruction.
Content
How startups differ from traditional businesses
Before considering options for promoting startups, you finland phone number library need to understand their features.
The main difference between a startup and a regular business is that it is based on innovation. The desire to offer the market something new, and not just make money.
Startup Business
Developing rapidly with the prospect of covering the entire world After profit is extracted, it grows as needed, territorially limited
Often exists only through investments, aims for huge profits, but only in case of success It should break even on its own, and as quickly as possible.
Innovative technologies are at the core of the product Does not develop new technologies, uses ready-made solutions
Time for promotion is limited, you have to answer to investors, the risk of failure is high, you need to constantly grow
Less risk and commitment, stabilizes over time and does not require constant attention
The table shows that a startup is a risky and stressful business. When you launch such a company, you consciously abandon proven ways of earning money. You bet on a new solution that will either fail miserably or bring worldwide fame. Since there is little time to achieve results, and resources are quickly depleted, you have no right to make a mistake. It is important not only to constantly test new hypotheses and implement successful ones, but also to correctly convey your messages to the audience. Marketing will help with this.
How to develop a startup at different stages
When building a startup, the team slowly climbs step by step on the way to the top. Each stage has its own specific features of progress.
Step 1. Idea and prototype
A cult product can start with an idea in the founder's head. An unusual concept will attract the first audience due to its virality. News about innovative companies is loved by specialized media and publics on social networks. They only need to show a prototype and accompany it with an intriguing text. In addition, such marketing does not require large budgets.
Be open about your idea, discuss it with people. Lack of interest a