5th peculiarity of great salespeople: Their ability to empathize
Posted: Wed Dec 11, 2024 4:52 am
If there's one thing great salespeople do really well, it's creating a connection with their customers. Building a real relationship during a sale is always doable - after all, customers are people too. Don't forget that. If your customer list is so long that you can't even make the effort to add a dash of personal charm, your sales process will be like a cold machine that leaves you or your salespeople empty and your prospects disappointed.
Building relationships is harder than sending a few emails or voicemails. You're asking italy telegram mobile phone number list someone to pay you hard-earned money and irreplaceable time, which is why customers prefer to be contacted by phone or in face-to-face meetings .
According to Webstrategies, only 18% of buyers go through salespeople who don't match their personality, compared to 82% who do. Identify your buyer's style and modify your presentation to suit it. We recommend you take a look at this article on
How to apply “customer centricity” in sales.
Eugene Schwartz, author of Breakthrough Advertising, sales expert and marketing copywriter, always identifies 3 dimensions of your potential customers' minds to create a connection . We borrowed them from him and present them to you:
Desires, like love and affection, are a powerful driving force. You can't force them, but you can develop them by focusing on how your offer can help improve, for example, their job satisfaction, allow them to spend less time at work, reduce frustrations, etc.
Identifications : People don't just buy things because they'll be useful to them. What might your customer be for buying your product or service? Maybe they'll be a better boss because they'll be able to organize their work more efficiently.
Beliefs : What beliefs are associated with your product or service? Do your customers also share these beliefs? For example, if you sell eco-friendly garden furniture, people who don't care about the environment will never buy your furniture; however, if they do care about the environment, focus on themes like sustainability and recycling to capture their attention.
Building relationships is harder than sending a few emails or voicemails. You're asking italy telegram mobile phone number list someone to pay you hard-earned money and irreplaceable time, which is why customers prefer to be contacted by phone or in face-to-face meetings .
According to Webstrategies, only 18% of buyers go through salespeople who don't match their personality, compared to 82% who do. Identify your buyer's style and modify your presentation to suit it. We recommend you take a look at this article on
How to apply “customer centricity” in sales.
Eugene Schwartz, author of Breakthrough Advertising, sales expert and marketing copywriter, always identifies 3 dimensions of your potential customers' minds to create a connection . We borrowed them from him and present them to you:
Desires, like love and affection, are a powerful driving force. You can't force them, but you can develop them by focusing on how your offer can help improve, for example, their job satisfaction, allow them to spend less time at work, reduce frustrations, etc.
Identifications : People don't just buy things because they'll be useful to them. What might your customer be for buying your product or service? Maybe they'll be a better boss because they'll be able to organize their work more efficiently.
Beliefs : What beliefs are associated with your product or service? Do your customers also share these beliefs? For example, if you sell eco-friendly garden furniture, people who don't care about the environment will never buy your furniture; however, if they do care about the environment, focus on themes like sustainability and recycling to capture their attention.