Marketing is the analysis of the behaviour of markets and their consumers . The aim? To enable companies to attract, retain and build customer loyalty by satisfying their needs. It is a fundamental branch of business for the functioning of the economy. Marketing is undoubtedly a well-known concept that is sometimes confused with advertising , but it is not exactly the same thing, even though it is fantuan database related. Before you start studying marketing, you should be clear about what it is, since you will dedicate a good part of your working life to it.
Why study marketing?
You may be indecisive and find reasons both to study marketing and reasons not to.
To help you get out of this uncertainty, we share with you some reasons why we believe that, after knowing what a marketing career consists of, you should go for it:
It has a wide range of job opportunities , since the marketing mission is vital for any company that wants to make a profit from its activity.
You will never stop learning new things , as this is a career that requires constant updating. This also means that you will be a professional in touch with the latest developments in your field.
You will be able to combine your creative skills with the use of reasoning , which will undoubtedly boost your motivation and keep your mind stimulated. Isn't this the recipe for feeling fulfilled?
Fun is guaranteed , as long as you are interested in all the topics covered both in the degree and in practicing the profession.
Some types of marketing
Marketing is booming and today we have a large number of modalities that guarantee that you will find a branch that suits your tastes. However, despite the large number of marketing classes, they can all be grouped into two large groups:
Offline Marketing: This is what we traditionally know as marketing, and of course, when it was created it was not necessary to specify that it was “offline”. This type of marketing encompasses all the strategies and actions that are carried out outside the Internet and that we can see in newspapers, telemarketing, merchandising, etc.
Digital Marketing: This is the “online” version of what we know as marketing, and it is effectively adapted to the needs that this medium offers. Digital Marketing is booming and includes modalities such as Social Media Marketing or Inbound Marketing , among many other types that try to reach the consumer with various strategies.
Tips to keep in mind to know what a marketing career consists of
Like all university courses, choosing a branch is not only about devoting yourself to your studies, but also to a job sector that has been shaped in one way or another for many years. In addition, this job sector has its impact on the faculties themselves, so from the start, you will need a series of tips that will help you navigate both at the faculty and in your future job.
For this reason, we also share with you some tips that you should take into account from the first day of class. This way, your university experience will be even better if you decide to study communication and marketing:
Don't let the numbers scare you, everything can be learned.
Don't think that the classroom is a reflection of real life: try to find work placements that help you apply theoretical knowledge and vary the type of companies you work for, as this will help you decide what type of marketing motivates you the most.
Stay informed: As we said, marketing is constantly evolving and you must stay up to date with everything that happens in this field.
Marketing is much more than just creating a brand, don't forget that! It is a discipline that combines science, art and technology.
Try to connect with everyone and not close yourself off, as this will be the key to nourishing your work.
In short, at our university, you can acquire the higher degree in Marketing in Madrid, the Canary Islands and Valencia , or also the Higher Degree cycles in marketing and advertising taught in Madrid and Valencia . We recommend that you learn something about HTML code, social networks, digital marketing and become well versed in terms such as B2B or B2C , since this type of technical knowledge is what will help you differentiate yourself from your competition. Good luck!
Download our e-books
At the European University we offer you the opportunity to download several e-books . If you want to continue training in digital marketing, download the e-book on Growth Hacking here.