Turning activity experience into feedback In addition to the above-mentioned yoga brands, outdoor clothing brand The North Face also recognizes the value of activity experience. In its " VIPeak " membership system, customers can use points to redeem many life-experience rewards activities, such as signing up for a mountaineering trip in Nepal and so on. By participating in North Face activities or checking in at specific nature locations, members can accumulate points while experiencing the experience. When these experiential activities hit the customer's preferences, the significance of the brand is not only to provide clothing, but also to give customers the opportunity to create beautiful memories worth a lifetime.

If you want to increase customer interaction and build brand loyalty, the VIP membership system can be said to be a very effective way. As long as you can deliver corresponding offers to the right audience through the right channels, you can keep customers loyal to your brand.
*Increasing customer loyalty is not an easy task. Let us help you! Contact Appier’s team today to learn more about how you can use artificial intelligence to improve customer engagement and retention.