2. Making decisions not based on data
Posted: Wed Dec 11, 2024 4:28 am
Basing your decisions on data means that you use analyzed and verified data to make better decisions. But to do this, it is essential that the data you use is of quality. If there are missing elements or errors, you can make a decision that can cost your company a lot.
Example:
According to your analysis, conversion rates are high for a certain target audience. Therefore, marketing and sales departments are most likely to focus their efforts especially on these companies or individuals. But what if some of those sales were tagged with the wrong industry? What if those specific sales came from a particular marketing campaign?
The key is to expand your reach with a long-term view to the future, which won't israel telegram mobile phone number list be possible if all your data is locked in silos.
HQ Blog information Silos Inline1
3. Losing sales opportunities
Businesses need to act fast if they want to be successful. The best marketers base their campaigns on specific events like website visits, e-book downloads, etc. On the other hand, the best sales teams react immediately when a lead comes in . Neither department will be able to take advantage of this opportune moment if the data stays in separate silos, and your leads will be lost in oblivion.
4. Not considering your customers' opinions
Nowadays you have to take care of the customermore than ever. However, success with your customers will depend on how well you understand their journey from prospect to onboarding customer and eventually even evangelist customers. As a business, you need to understand what happens in each customer interaction and, most importantly, what can be improved.
If your information is stored across multiple platforms without any exchange of information, then you won't be able to optimize these interactions or the overall customer experience.
5. Not prioritizing or coordinating
Perhaps this is the crux of the matter. And it’s not just about data silos, but also about the way your company is organised. Without data flow within your company, team members will be working at full capacity to complete their own projects and meet their own personal goals. Therefore, you won’t be creating an open and communicative environment . A colleague may not have the slightest idea of what’s going on in other departments of your business (for example, if they don’t have access to key metrics) and, as a result, won’t be able to contribute to its success.
Example:
According to your analysis, conversion rates are high for a certain target audience. Therefore, marketing and sales departments are most likely to focus their efforts especially on these companies or individuals. But what if some of those sales were tagged with the wrong industry? What if those specific sales came from a particular marketing campaign?
The key is to expand your reach with a long-term view to the future, which won't israel telegram mobile phone number list be possible if all your data is locked in silos.
HQ Blog information Silos Inline1
3. Losing sales opportunities
Businesses need to act fast if they want to be successful. The best marketers base their campaigns on specific events like website visits, e-book downloads, etc. On the other hand, the best sales teams react immediately when a lead comes in . Neither department will be able to take advantage of this opportune moment if the data stays in separate silos, and your leads will be lost in oblivion.
4. Not considering your customers' opinions
Nowadays you have to take care of the customermore than ever. However, success with your customers will depend on how well you understand their journey from prospect to onboarding customer and eventually even evangelist customers. As a business, you need to understand what happens in each customer interaction and, most importantly, what can be improved.
If your information is stored across multiple platforms without any exchange of information, then you won't be able to optimize these interactions or the overall customer experience.
5. Not prioritizing or coordinating
Perhaps this is the crux of the matter. And it’s not just about data silos, but also about the way your company is organised. Without data flow within your company, team members will be working at full capacity to complete their own projects and meet their own personal goals. Therefore, you won’t be creating an open and communicative environment . A colleague may not have the slightest idea of what’s going on in other departments of your business (for example, if they don’t have access to key metrics) and, as a result, won’t be able to contribute to its success.