What to read about marketing: top books from the enKod team
Posted: Tue Dec 03, 2024 6:14 am
If you work in the digital sphere, you know that you can’t stand still. You need to constantly improve your knowledge and read more. So that you don’t waste time monitoring online stores and going to the bookstore, we have collected the top best books that every marketer should read.
"Marketing Management" by Philip Kotler
"Marketing Management" by Philip Kotler
About the book:
"Marketing Management" is a marketing textbook that has become an immortal classic. An outstanding marketer and professor at Kellogg Graduate School, Philip Kotler, knows very well that dry theory will not help make a brand successful. Therefore, he explains the basic concepts of marketing using real cases from his own practice. And Kotler's experience is impressive - during his career, he consulted IBM, General Electric, AT&T, Honeywell and Bank of America.
The author tells about everything that any marketer should know. From the principles of strategy development and market analysis to communications management. Don't be confused by the fact that the book was published more than 30 years ago. Every 3-4 years, Kotler personally republishes the textbook and adds new sections and relevant examples to it.
Who will find it useful: newcomers to marketing.
"Data Driven Marketing: 15 Key Metrics Everyone Should Know" by Mark Jeffrey
"Data Driven Marketing: 15 Key Metrics Everyone Should Know" by Mark Jeffrey
About the book:
Marketer Mark Jeffrey knows his way around numbers and understands that it is simply impossible to grow a business without studying the metrics. In his book, he provides a crash course in financial analytics and explains in simple terms how to work with KPIs (key performance indicators). After reading, you will know how to measure the effectiveness of your marketing and understand that you are doing everything right.
Who will find it useful: experienced marketers.
"Email Marketing Strategy. Effective Mailings for Your Business" Vitaly Alexandrov
"Email Marketing Strategy. Effective Mailings for Your Business" Vitaly Alexandrov
About the book:
The author of the book, Vitaly Alexandrov, is the owner of the CRM marketing agency Out of Cloud and an email marketer with an impressive background. He collected all his experience working with clients, including VTB24, Puma, Royal Canin, Nikon and M.Video, and described it in detail in the book.
You will learn how to create mailings that do palestine business email list not irritate users, why it is necessary to study customer behavior and how push, sms and messenger channels affect the growth of conversions. And all this is based on real examples and instructions.
Who will find this useful: anyone involved in email newsletters.
"The Psychology of Influence: Persuade, Influence, Protect" by Robert Cialdini
"The Psychology of Influence: Persuade, Influence, Protect" by Robert Cialdini
About the book:
What exactly pushes a person to buy? How do they make decisions? What processes occur in the brain when they study an advertising banner or buy a product on sale? In “The Psychology of Influence,” Robert Cialdini talks about the complex structure of the human psyche and the tools with which it can be influenced. This fascinating book has become an absolute hit in the world and has gone through more than five editions. We are sure that you yourself will not notice how you read it in a couple of evenings.
Who will benefit from this: anyone who interacts with people – entrepreneurs, lawyers, teachers and marketers.
"Write, shorten. How to create a strong text" Maxim Ilyakhov, Lyudmila Sarycheva
"Write, shorten. How to create a strong text" Maxim Ilyakhov, Lyudmila Sarycheva
About the book:
The handbook of all Russian copywriters was written by the author of the Glavred service and editor of Tinkoff Magazine, Maxim Ilyakhov. He became the main adherent of the information style in which a good half of the articles on the Russian-language Internet are written. If for some reason you haven’t read it yet, we recommend catching up. The book will help you learn how to write simple, useful and honest texts, without fluff, cliches and garbage words.
Who will find it useful: everyone who writes texts - copywriters, marketers, SMM specialists.
" Clear, understandable " Maxim Ilyakhov
"Clear, understandable" Maxim Ilyakhov
What the book is about:
In his new book, Ilyakhov talks about how it is not enough to simply write a literate, concise text according to all the rules of infostyle. It is important that readers understand what you wanted to convey to them. The author shares useful life hacks that will help you polish your texts. For example, choosing suitable illustrations and formatting the text correctly. The main bonus of the book is a multitude of visual examples that will show what to focus on and what not to do.
Who will benefit from this: all writers who want to learn to think flexibly and write convincingly.
"Hacking Marketing" by Phil Barden
"Hacking Marketing" by Phil Barden
About the book:
If you want to delve deeper into the study of consumer psychology, we recommend reading the work of Phil Barden, a marketer with 30 years of experience. He was the one who promoted Unilever for many years. If you are a professional marketer, this book will help you come down to earth and stand on the side of an ordinary person making purchases. Understand how he thinks, what he feels and what he pays attention to. In addition to Phil's personal observations, here you can find a lot of descriptions of marketing research that you can rely on in your work.
"Marketing Management" by Philip Kotler
"Marketing Management" by Philip Kotler
About the book:
"Marketing Management" is a marketing textbook that has become an immortal classic. An outstanding marketer and professor at Kellogg Graduate School, Philip Kotler, knows very well that dry theory will not help make a brand successful. Therefore, he explains the basic concepts of marketing using real cases from his own practice. And Kotler's experience is impressive - during his career, he consulted IBM, General Electric, AT&T, Honeywell and Bank of America.
The author tells about everything that any marketer should know. From the principles of strategy development and market analysis to communications management. Don't be confused by the fact that the book was published more than 30 years ago. Every 3-4 years, Kotler personally republishes the textbook and adds new sections and relevant examples to it.
Who will find it useful: newcomers to marketing.
"Data Driven Marketing: 15 Key Metrics Everyone Should Know" by Mark Jeffrey
"Data Driven Marketing: 15 Key Metrics Everyone Should Know" by Mark Jeffrey
About the book:
Marketer Mark Jeffrey knows his way around numbers and understands that it is simply impossible to grow a business without studying the metrics. In his book, he provides a crash course in financial analytics and explains in simple terms how to work with KPIs (key performance indicators). After reading, you will know how to measure the effectiveness of your marketing and understand that you are doing everything right.
Who will find it useful: experienced marketers.
"Email Marketing Strategy. Effective Mailings for Your Business" Vitaly Alexandrov
"Email Marketing Strategy. Effective Mailings for Your Business" Vitaly Alexandrov
About the book:
The author of the book, Vitaly Alexandrov, is the owner of the CRM marketing agency Out of Cloud and an email marketer with an impressive background. He collected all his experience working with clients, including VTB24, Puma, Royal Canin, Nikon and M.Video, and described it in detail in the book.
You will learn how to create mailings that do palestine business email list not irritate users, why it is necessary to study customer behavior and how push, sms and messenger channels affect the growth of conversions. And all this is based on real examples and instructions.
Who will find this useful: anyone involved in email newsletters.
"The Psychology of Influence: Persuade, Influence, Protect" by Robert Cialdini
"The Psychology of Influence: Persuade, Influence, Protect" by Robert Cialdini
About the book:
What exactly pushes a person to buy? How do they make decisions? What processes occur in the brain when they study an advertising banner or buy a product on sale? In “The Psychology of Influence,” Robert Cialdini talks about the complex structure of the human psyche and the tools with which it can be influenced. This fascinating book has become an absolute hit in the world and has gone through more than five editions. We are sure that you yourself will not notice how you read it in a couple of evenings.
Who will benefit from this: anyone who interacts with people – entrepreneurs, lawyers, teachers and marketers.
"Write, shorten. How to create a strong text" Maxim Ilyakhov, Lyudmila Sarycheva
"Write, shorten. How to create a strong text" Maxim Ilyakhov, Lyudmila Sarycheva
About the book:
The handbook of all Russian copywriters was written by the author of the Glavred service and editor of Tinkoff Magazine, Maxim Ilyakhov. He became the main adherent of the information style in which a good half of the articles on the Russian-language Internet are written. If for some reason you haven’t read it yet, we recommend catching up. The book will help you learn how to write simple, useful and honest texts, without fluff, cliches and garbage words.
Who will find it useful: everyone who writes texts - copywriters, marketers, SMM specialists.
" Clear, understandable " Maxim Ilyakhov
"Clear, understandable" Maxim Ilyakhov
What the book is about:
In his new book, Ilyakhov talks about how it is not enough to simply write a literate, concise text according to all the rules of infostyle. It is important that readers understand what you wanted to convey to them. The author shares useful life hacks that will help you polish your texts. For example, choosing suitable illustrations and formatting the text correctly. The main bonus of the book is a multitude of visual examples that will show what to focus on and what not to do.
Who will benefit from this: all writers who want to learn to think flexibly and write convincingly.
"Hacking Marketing" by Phil Barden
"Hacking Marketing" by Phil Barden
About the book:
If you want to delve deeper into the study of consumer psychology, we recommend reading the work of Phil Barden, a marketer with 30 years of experience. He was the one who promoted Unilever for many years. If you are a professional marketer, this book will help you come down to earth and stand on the side of an ordinary person making purchases. Understand how he thinks, what he feels and what he pays attention to. In addition to Phil's personal observations, here you can find a lot of descriptions of marketing research that you can rely on in your work.