Once we have integrated the data and made it richer, we then need to analyze it to gain insights from the data. Without this crucial last step, you're just taking up a lot of storage space aimlessly. Data analysis can help marketers explore user behavior patterns and reduce existing conversion barriers, and help create new strategies.
With or without third-party information, this step is an integral part of business operations. As customers become more sophisticated and competition becomes more intense, the only way for marketers to win in the marketplace is to better understand their audiences and anticipate their desires and needs. Situational AI model: Once the user information is list of algeria whatsapp phone numbers complete, AIXON's AI model can come in handy. Currently, AIXON provides multiple situational AI models, including the following functions: analyzing and segmenting users, multiple user segments, predicting events, predicting customer churn rates, finding similar audiences, and comparing users. Each model will assist marketers in formulating effective campaigns.
More models based on industry trends and user feedback, and will add them to the platform once they are ready. These data insights will ultimately help marketers decide who to target and how to target them, and help you create the most optimal marketing campaign.
Hopefully the above can alleviate your anxiety about a cookie-free future. If you want to learn more about AXION and how AXION can help you prepare, please contact us to arrange an exclusive product demo.