After a customer completes their first purchase, brands can then use CDP to identify the most suitable opportunities, channels, and product or promotion combinations for cross-selling and up-selling. If we only rely on list of costa rica whatsapp phone numbers marketers and business representatives, it may be difficult to identify cross-selling or up-selling opportunities, and it is impossible to determine the most suitable products. However, with the help of CDP, brand teams can effectively analyze customer purchase records and behaviors, and then recommend other related products. products or services.
Retention stage
After a customer makes their first purchase decision, the brand's marketing journey does not end here, but enters the final "retention" stage. In the retention stage, brands should focus on maintaining and strengthening relationships with existing customers, attracting customers to repurchase, and cultivating customer loyalty and brand advocates.
Customer Lifetime Value (CLV) Analysis
CDP can quickly calculate the customer lifetime value based on the customer's purchase history, interaction rate and other factors, and marketers can adjust the priority of resource allocation based on these analysis results to create the most appropriate marketing strategy.
How does CDP calculate CLV? CDP examines factors such as purchase frequency, average customer price, and customer retention rate to calculate the total value that individual customers are expected to contribute during their interactions with the brand.