DSP and Ad Exchange Integration

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Integrating DSPs with ad exchanges is a key process that allows advertisers to access a wide range of inventory across multiple platforms. Integration typically involves three main phases: research and setup, development and implementation, and testing. Key aspects of integration include:

Adjust the DSP bidder to be compatible list of bulgaria whatsapp phone numbers with the OpenRTB protocol of the advertising exchange.
Set up an ad server to deliver creative content
Mapping content categories between DSPs and ad exchanges
Define billing and reporting methods
Optimize bid request performance and speed
Once integrated, DSPs can connect advertisers to multiple sellers and ad exchanges, providing a centralized platform for purchasing ad placements across various pipelines and platforms. This integration provides greater flexibility, reach and access to advanced features, ultimately leading to more targeted and effective advertising campaigns.



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