Content marketing: creativity to attract people
Posted: Tue Dec 10, 2024 9:03 am
Today Conversamos Digital becomes proof that Content Marketing is a strategy that, if applied correctly, is highly effective. We tell you why.
If you don't know yet, at Mauna Media we have decided to accompany you in your journey through the digital world, regardless of how big or small your business is, we want it to be successful and that is why we share our experiences with you.
Digital Marketing and especially Content Marketing works, we can assure you of that, and not because we read about it or idealize it, but because we live it and experience it. That is why we want it to work for you too.
We are proud and satisfied that after publishing the edition Conversamos Digital: WhatsApp ideal for SMEs, we have received comments from entrepreneurs who saw themselves reflected and were motivated to share their story. In this edition we had the pleasure of talking with Gabriela Pestana , captivated by the content we shared, she wrote to us to bring her experience to you, through an edition of Conversamos Digital.
Gabriela started her business more than 10 years ago in the food delivery market, thanks to a special niche that opened up using Twitter. She participated in an important training course in Digital Marketing at the CIAP of the Andrés Bello Catholic University, in Caracas – Venezuela. There she learned the importance of using networks in business and since she had skills as a merchant, she decided to start her own business with her husband, leveraging her business on the use of Twitter.
Gabriela, besides being an entrepreneur, has a degree in Computer Science and specialized studies in Management. She is the mother of two girls, one 5 years old and a 4-month-old baby, a wife, and is making her way in a market that, as is well known in Latin America and the world, is not at all easy: the Venezuelan market. Without further ado, we share her experience with you.
Our own Content Marketing allowed us to talk with Gabriela, in a new edition of Conversamos Digital.
Effects of Content Marketing on an Interview
Mauna Media (MM): Gabriela, tell us about your business. We know that you started more than 10 years ago using Twitter. Share your experience with us.
Gabriela Pestana (GP): Well, it all started with the need to have different gambling data mexico alternatives in the neighborhood where we live. In 2011, there were no major businesses. This is a bit far from the city and there were no commercial establishments. As I had had several commercial experiences, I sold in bazaars, and I took any opportunity at a fair that there was. I wasn't afraid of it. -In my childhood, my parents owned a minimarket or grocery store, and after 25 years of running the business, they had to close it due to my father's illness. That affected me a lot and gave me the necessary push to always move the business and the venture forward.
It occurred to me that I could sell food, specifically hamburgers, to my neighbors.
There was a group of coworkers who had already tried the burgers and they always told me, why don't you sell them? It was then that, confident in a good recipe I had, I decided to start offering them.
I did it through Twitter. I had taken a course in Digital Marketing and there they gave me the necessary tools to get started and to use the networks as a platform for the business. With the hastatupuerta account we positioned ourselves in the development offering only on weekends, but little by little we extended it to Thursdays and then involved the whole family and fully dedicated ourselves to the business.
MM: Who was the Gabriela service aimed at, who bought from you back then?
GP: The service was aimed only at my neighbors in the neighborhood and the first to buy our burger combos were the neighbors who wanted to take a break from the arduous routine of going to Caracas from Monday to Friday on the weekends. The alternative was very well received, since it had solved the need of a lot of people in a super easy way since they saw the post on Twitter and then, they placed the order by phone and in a few minutes they had it at their home.
MM: How did it grow and become dondegaby?
GP: hastatupuerta grew rapidly, going from being a weekend burger delivery service venture to a commercial establishment stocked with a diverse offering of food, takeout food, merchandise, artisan bread made with a family recipe currently made by my mother, desserts handmade by and finally you can even sit down for a while and have a good coffee prepared by Naty_Barista or some alcoholic beverage, since it has a liquor store.
Now, initially the neighbors would go to the store and tell others, “I’m at Gaby’s,” and that’s how our Instagram account DondeGaby was born. A community on Instagram, in parallel with our Twitter account has tatu puerta.
MM: How did you grow your community?
GP: Our followers grew as we generated content to show products made in our kitchen or products delivered by suppliers. With these posts on Twitter and Instagram, our neighbors find out about these product offerings, and then we are contacted via WhatsApp or direct messages (DM).
MM: Who creates the content? And responds to interactions
GP: I create and publish the content myself, using various applications on the web.
I am the one who responds via social media, and for direct communications via WhatsApp, my sister.
MM: Who creates the content grid? Do you use it?
GP: I make the grid and I do this content at least twice a week. I also do two stories, twice a day with the promotions of the day, for example: when French bread comes out, I make a post immediately.
Particularly, the use of digital channels has been very beneficial, both at the beginning of our business and today with the pandemic. The latter allows customers to see our product offering in a digital medium, and to place their order with certainty either through that same channel or through a direct one such as WhatsApp. With this we can ensure the delivery of the products safely and in compliance with social distancing.
If you don't know yet, at Mauna Media we have decided to accompany you in your journey through the digital world, regardless of how big or small your business is, we want it to be successful and that is why we share our experiences with you.
Digital Marketing and especially Content Marketing works, we can assure you of that, and not because we read about it or idealize it, but because we live it and experience it. That is why we want it to work for you too.
We are proud and satisfied that after publishing the edition Conversamos Digital: WhatsApp ideal for SMEs, we have received comments from entrepreneurs who saw themselves reflected and were motivated to share their story. In this edition we had the pleasure of talking with Gabriela Pestana , captivated by the content we shared, she wrote to us to bring her experience to you, through an edition of Conversamos Digital.
Gabriela started her business more than 10 years ago in the food delivery market, thanks to a special niche that opened up using Twitter. She participated in an important training course in Digital Marketing at the CIAP of the Andrés Bello Catholic University, in Caracas – Venezuela. There she learned the importance of using networks in business and since she had skills as a merchant, she decided to start her own business with her husband, leveraging her business on the use of Twitter.
Gabriela, besides being an entrepreneur, has a degree in Computer Science and specialized studies in Management. She is the mother of two girls, one 5 years old and a 4-month-old baby, a wife, and is making her way in a market that, as is well known in Latin America and the world, is not at all easy: the Venezuelan market. Without further ado, we share her experience with you.
Our own Content Marketing allowed us to talk with Gabriela, in a new edition of Conversamos Digital.
Effects of Content Marketing on an Interview
Mauna Media (MM): Gabriela, tell us about your business. We know that you started more than 10 years ago using Twitter. Share your experience with us.
Gabriela Pestana (GP): Well, it all started with the need to have different gambling data mexico alternatives in the neighborhood where we live. In 2011, there were no major businesses. This is a bit far from the city and there were no commercial establishments. As I had had several commercial experiences, I sold in bazaars, and I took any opportunity at a fair that there was. I wasn't afraid of it. -In my childhood, my parents owned a minimarket or grocery store, and after 25 years of running the business, they had to close it due to my father's illness. That affected me a lot and gave me the necessary push to always move the business and the venture forward.
It occurred to me that I could sell food, specifically hamburgers, to my neighbors.
There was a group of coworkers who had already tried the burgers and they always told me, why don't you sell them? It was then that, confident in a good recipe I had, I decided to start offering them.
I did it through Twitter. I had taken a course in Digital Marketing and there they gave me the necessary tools to get started and to use the networks as a platform for the business. With the hastatupuerta account we positioned ourselves in the development offering only on weekends, but little by little we extended it to Thursdays and then involved the whole family and fully dedicated ourselves to the business.
MM: Who was the Gabriela service aimed at, who bought from you back then?
GP: The service was aimed only at my neighbors in the neighborhood and the first to buy our burger combos were the neighbors who wanted to take a break from the arduous routine of going to Caracas from Monday to Friday on the weekends. The alternative was very well received, since it had solved the need of a lot of people in a super easy way since they saw the post on Twitter and then, they placed the order by phone and in a few minutes they had it at their home.
MM: How did it grow and become dondegaby?
GP: hastatupuerta grew rapidly, going from being a weekend burger delivery service venture to a commercial establishment stocked with a diverse offering of food, takeout food, merchandise, artisan bread made with a family recipe currently made by my mother, desserts handmade by and finally you can even sit down for a while and have a good coffee prepared by Naty_Barista or some alcoholic beverage, since it has a liquor store.
Now, initially the neighbors would go to the store and tell others, “I’m at Gaby’s,” and that’s how our Instagram account DondeGaby was born. A community on Instagram, in parallel with our Twitter account has tatu puerta.
MM: How did you grow your community?
GP: Our followers grew as we generated content to show products made in our kitchen or products delivered by suppliers. With these posts on Twitter and Instagram, our neighbors find out about these product offerings, and then we are contacted via WhatsApp or direct messages (DM).
MM: Who creates the content? And responds to interactions
GP: I create and publish the content myself, using various applications on the web.
I am the one who responds via social media, and for direct communications via WhatsApp, my sister.
MM: Who creates the content grid? Do you use it?
GP: I make the grid and I do this content at least twice a week. I also do two stories, twice a day with the promotions of the day, for example: when French bread comes out, I make a post immediately.
Particularly, the use of digital channels has been very beneficial, both at the beginning of our business and today with the pandemic. The latter allows customers to see our product offering in a digital medium, and to place their order with certainty either through that same channel or through a direct one such as WhatsApp. With this we can ensure the delivery of the products safely and in compliance with social distancing.