By using structured data, webmasters can help india mobile phone numbers database streamline Google's ability to evaluate the EEAT of a particular page or website by reducing ambiguity between entities, creating new connections in the Knowledge Graph that Google wouldn't otherwise establish, and providing additional information about an entity that Google wouldn't be able to obtain without structured data. The late Bill Slawski, Knowledge Graph and Google patent expert , explains why structured data is important in search Structured data adds a level of precision that a search engine needs but that a human cannot grasp because they lack common sense.
Without confidence in what assets are present on a page, search engines may struggle to accurately assess the EEAT of those assets and the page as a proxy. With the correct use of structured data, you can remove any ambiguity, which is undoubtedly important when assessing EEAT. A practical example of this is where you have a person who is the subject of a page that shares the same name as someone else.
You can use the SameAs structured data attribute to point to a page in a knowledge base like Wikipedia to make it clear which person you are talking about. Structured data effectively provides Google with important information about the topics on your site and the people who contribute to it, allowing Google to accurately assess the credibility and reputation of both the content and its creators. Implementing structured data for EEAT There are many ways to implement structured data, including Microdata and RDFa, but the most common and Google-preferred way is JSON-LD .