Examples of Sales Letters for Mailing: A Guide for Beginner Marketers
Posted: Tue Dec 03, 2024 6:00 am
Let's imagine that you own a successful chain of home appliances and cookware stores. People like your product, but after the first purchase, a significant portion of them go to other sellers and do not return. ? It seems that you have similar prices and a similar range, but customers continue to explore the market further, forgetting about you and how cool your electric kettles are. What could be the reason for this?
The lack of retention channels, of course. People buy goods, spend money, and no one communicates with them. And in vain, because studies say that after the first order, people are 60% likely to make a second one . While the indicators for new visitors fluctuate from 5% to 20%. How should you communicate with customers so that they come back to you? There is a cool thing for this - sales mailings. Companies that send them get more conversions. And their customers do not go to another store for kettles.
It seems as if no one reads such messages because they are boring and aggressive. But this is not true, they can be made cool. Here, for example, is what a simple but visually pleasing letter from Pich Shop looks like. Do you want to throw it in spam? No. On the contrary, you want to buy one of the cute mugs that “sets the mood”.
Email newsletter design example
Expand
Attracting new customers will always be more expensive than retaining old ones. You need to spend a lot of money on targeting, banners in elevators, and pay students to distribute leaflets. But even all these actions will only bring short-term results, because people will buy a product only once and will not return if you do not build relationships with them .
We do not want anyone to get into such a situation. Therefore, below we will tell you in detail and clearly how to create an effective commercial message, how to write a cool text for it, and give examples of mailings from various companies.
We will make effective and beautiful letters for you
Write to us
What does "sales letter for mailing" mean?
Before you encourage subscribers to buy, you need to build a warm and trusting relationship with them. This can be done with messages with personalized content, useful text, and a pleasant design. Believe me, people will not ignore your emails if you send them high-quality and valuable commercial offers. You can create such letters, for example, in a professional marketing automation platform — enKod .
The main thing is the ability to talk about the product in an interesting way and present it effectively. Therefore, try to describe the advantages of your services briefly and colorfully and add expressive illustrations to the sales letter for the mailing. For example, this is how the publishing house MIF announces a book about the life of women in the Middle Ages. This longread has much more text than pictures. But it is interesting to read, and it arouses a genuine desire to buy the work and get to know the topic in more detail.
Storytelling email
Expand
But the Apple TV+ service, on the contrary, focuses on the visual part. Because the faces of actors or series posters are more recognizable and attract more attention than a text description. Therefore, it is more profitable for them to show their offer, rather than talk about it.
Email newsletter: example of large companies
Expand
What is a sales mailing anyway? It is a message in an email channel with a commercial offer for new or regular customers. Every marketer knows the rules for creating this type of letter . But at the beginning of their career, many make one of two gross mistakes:
They bombard disloyal users with aggressive advertising.
They are afraid of appearing intrusive and generally do oman business email list not encourage people to buy anything from the company.
To avoid them, you need to stick to the middle: maintain a normal mailing rate and encourage people to buy. And to make your emails more interesting for the user, you can use information about:
loyalty programs;
discounts;
new products;
advantages;
gifts.
And most importantly, don't think that such messages are deadly boring. You can joke in them, add interactivity, and mix any kind of content.
Basic elements of writing
Any selling email newsletter is, first of all, a well-thought-out structure that is implemented with the help of attractive words and design.
Therefore, it is important to know that such messages always consist of the following elements:
topic;
title;
email body (main part);
call to action (CTA).
Subject and preheader
The subject line should grab the reader's attention and hook him. In his mailbox, he will see hundreds of letters that other stores send him endlessly. Your task is to interest the client and motivate him to open the letter.
The subject line should be short, the ideal volume is no more than 55 characters. Therefore, you do not need to write too much. There are a lot of formulas for composing it. And the most convenient one is 4U. This is a method that uses four elements:
Uniqueness.
Usefulness - offering a benefit, describing a problem, the usefulness of your information.
Ultra-specificity - that is, the specificity of the appeal to the target audience.
Urgency is a time constraint for the reader where we state that there is no time to waste or the offer will become irrelevant.
But sometimes emails start with a simple appeal to the client. Such a selling text for a mailing example of a subject from Lamoda. In the letter, the client is immediately addressed by name and offered to look at the product from the favorites section with a discount.
The lack of retention channels, of course. People buy goods, spend money, and no one communicates with them. And in vain, because studies say that after the first order, people are 60% likely to make a second one . While the indicators for new visitors fluctuate from 5% to 20%. How should you communicate with customers so that they come back to you? There is a cool thing for this - sales mailings. Companies that send them get more conversions. And their customers do not go to another store for kettles.
It seems as if no one reads such messages because they are boring and aggressive. But this is not true, they can be made cool. Here, for example, is what a simple but visually pleasing letter from Pich Shop looks like. Do you want to throw it in spam? No. On the contrary, you want to buy one of the cute mugs that “sets the mood”.
Email newsletter design example
Expand
Attracting new customers will always be more expensive than retaining old ones. You need to spend a lot of money on targeting, banners in elevators, and pay students to distribute leaflets. But even all these actions will only bring short-term results, because people will buy a product only once and will not return if you do not build relationships with them .
We do not want anyone to get into such a situation. Therefore, below we will tell you in detail and clearly how to create an effective commercial message, how to write a cool text for it, and give examples of mailings from various companies.
We will make effective and beautiful letters for you
Write to us
What does "sales letter for mailing" mean?
Before you encourage subscribers to buy, you need to build a warm and trusting relationship with them. This can be done with messages with personalized content, useful text, and a pleasant design. Believe me, people will not ignore your emails if you send them high-quality and valuable commercial offers. You can create such letters, for example, in a professional marketing automation platform — enKod .
The main thing is the ability to talk about the product in an interesting way and present it effectively. Therefore, try to describe the advantages of your services briefly and colorfully and add expressive illustrations to the sales letter for the mailing. For example, this is how the publishing house MIF announces a book about the life of women in the Middle Ages. This longread has much more text than pictures. But it is interesting to read, and it arouses a genuine desire to buy the work and get to know the topic in more detail.
Storytelling email
Expand
But the Apple TV+ service, on the contrary, focuses on the visual part. Because the faces of actors or series posters are more recognizable and attract more attention than a text description. Therefore, it is more profitable for them to show their offer, rather than talk about it.
Email newsletter: example of large companies
Expand
What is a sales mailing anyway? It is a message in an email channel with a commercial offer for new or regular customers. Every marketer knows the rules for creating this type of letter . But at the beginning of their career, many make one of two gross mistakes:
They bombard disloyal users with aggressive advertising.
They are afraid of appearing intrusive and generally do oman business email list not encourage people to buy anything from the company.
To avoid them, you need to stick to the middle: maintain a normal mailing rate and encourage people to buy. And to make your emails more interesting for the user, you can use information about:
loyalty programs;
discounts;
new products;
advantages;
gifts.
And most importantly, don't think that such messages are deadly boring. You can joke in them, add interactivity, and mix any kind of content.
Basic elements of writing
Any selling email newsletter is, first of all, a well-thought-out structure that is implemented with the help of attractive words and design.
Therefore, it is important to know that such messages always consist of the following elements:
topic;
title;
email body (main part);
call to action (CTA).
Subject and preheader
The subject line should grab the reader's attention and hook him. In his mailbox, he will see hundreds of letters that other stores send him endlessly. Your task is to interest the client and motivate him to open the letter.
The subject line should be short, the ideal volume is no more than 55 characters. Therefore, you do not need to write too much. There are a lot of formulas for composing it. And the most convenient one is 4U. This is a method that uses four elements:
Uniqueness.
Usefulness - offering a benefit, describing a problem, the usefulness of your information.
Ultra-specificity - that is, the specificity of the appeal to the target audience.
Urgency is a time constraint for the reader where we state that there is no time to waste or the offer will become irrelevant.
But sometimes emails start with a simple appeal to the client. Such a selling text for a mailing example of a subject from Lamoda. In the letter, the client is immediately addressed by name and offered to look at the product from the favorites section with a discount.