We even decided to record a series of podcasts on this topic: AI and Canva with Emilie Marquois and Céline Beckrich, AI and podcasts with Annie Lichtner and Christian Belala, AI and retail rich people database with Jérôme Momange and Emilie Marquois, AI and visual design with Christine Soto and Martine Le Jossec, or AI and media with Fabrice Frossard and Annie Lichtner. And today, I present to you the episode on AI and influence that we recorded with Jonathan Chan.
An episode of the podcast dedicated to influence and AI
In this episode, we answer these different questions:
– What is the interest of content creators in AI?
– What are the new AI developments on social networks, LinkedIn, X, Meta?
– How to identify the right influencers using AI?
– How to analyze the audience of creators and in particular the feelings of their subscribers?
– What to think of virtual influencers created from AI?
– How to predict and measure the success of campaigns?
– What about AI in influence from an ethical point of view?
– Does AI risk, in the long term, eradicating influencers?
An excerpt on identifying influencers
Jonathan told me about one of the key challenges of AI, namely the identification of influencers and asked me to say what AI can bring. “It can help identify the most relevant influencers for a campaign by precisely analyzing indicators such as engagement, demographics and content quality. It can also help identify influencers with fake followers and therefore make the right decisions on which profiles to solicit. Thanks to natural language processing (NLP), AI can analyze the content published by an influencer to determine if it matches the brand’s style and if the people they follow share the target demographic characteristics.
I then asked Jonathan what he wanted to add on this topic: “AI tools will be able to dive deeper into an influencer's profile and notice any signs of fraud. Currently, we mainly rely on the number of subscribers to choose an influencer. With AI, an aggregate of indicators will be proposed quantitatively and also qualitatively by analyzing images as ChatGPT does. For advertisers, this will allow them to better measure campaigns and detect influencers who are off the radar at first glance. AI would be a great assistant for the marketer.”