Engaged, And Addressable

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That’s Incredible.more Than Anything, Threads’ Phenomenal Success Speaks To The Value Of A Subscribed, Audience.subscribed Audience Power Drives Media Company Projectsmedia Companies Have Known The Powerful Connection Between Existing Audiences And New Products For Years.think About The History Of Television And The Concept Of A “lead-in” Audience. When A Network Wanted To Stack The Promotion Deck For A New Series, It Would Schedule The Show To Follow Its Most Popular Series.


Seinfeld Flopped In Its Wednesday Night Debut. But When Nbc netherlands phone number resource Scheduled It To Air After Summer Reruns Of The Popular Comedy Cheers, Audience Reaction Convinced The Network To Pick Up More Episodes. When Seinfeld Returned To Wednesday Nights, It Cracked The List Of Top Shows By Viewership. In The Middle Of The Fourth Season, It Moved To Thursday Nights, Following Cheers, And The Ratings Jumped (And Eventually Surpassed The Audience Size Of Its Lead-in Show).




This Phenomenon Plays Out Across Media Properties Today. Movie Studios Create “universes” To Familiarize Audiences With A Character And Then Spin The Character Off As The Star Of Other Movies And Series Across Platforms. Streaming Services Like Netflix And Disney+ Use Audience Data To Guide Plotlines, Directors, Actors, Music, And Even What Projects To Develop Or License.this Media Company Magic Forms The Foundation For Advertising And Sponsorships. Brands Pay To Advertise Because “renting” The Attention Of An Audience That’s Already Paying Attention To The Media Company’s Content Is Less Expensive Than Building That Audience And Attention From Scratch.