Why Resend Emails to Non-Openers?
Sending a follow-up email to those who did not open your initial email can significantly increase your email open rates and ultimately lead to higher engagement with your audience. By targeting non-openers with a resend, you give them a second chance to see your message and take action. This can be especially helpful for time-sensitive promotions or important announcements that you want to ensure are seen by as many subscribers as possible.
How to Identify Non-Openers in Mailchimp?
Before you can resend your email to non-openers, you need to first identify who email list they are. In Mailchimp, you can easily find out who did not open your email by checking the campaign report. Look for the "Did not open" segment to see a list of subscribers who have not opened your email.
Once you have identified your non-openers, you can create a segment based on this criteria to specifically target them with your resend campaign.
Steps to Resend Emails to Non-Openers in Mailchimp
Create a Copy of Your Original Campaign: Start by creating a copy of the original campaign that you want to resend. You can do this by going to your campaign dashboard in Mailchimp and selecting the campaign you want to duplicate.
Edit the Subject Line: When resending your email, consider changing up the subject line to make it more enticing for non-openers. This can grab their attention and encourage them to open the email this time around.
Send to Non-Openers Segment: After editing the campaign, send it to the segment you created earlier of subscribers who did not open the original email. This ensures that only non-openers receive the resend, avoiding duplication for those who already opened the email.
Best Practices for Resending Emails
Timing: Consider the timing of your resend carefully. You don't want to bombard your subscribers with too many emails in a short period. Give them some time before sending the follow-up.
Personalization: Personalize your resend email by addressing the recipient by their name. This can make the email feel more tailored to them and increase the chances of them opening it.
Test Different Approaches:
Experiment with different content, subject lines, and send times for your resend campaigns. Analyze the results to see what works best for your audience.
By following these steps and best practices, you can effectively resend emails to non-openers in Mailchimp and improve your email engagement rates. Give it a try and see how this strategy can help you connect with more of your subscribers.