How to become an Amazon seller

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For example, changes to their search algorithm could impact your product visibility, even if you’ve done everything “right.”

Customer ownership

One challenge of ecommerce with Amazon is that you don’t directly own the customer relationship. Amazon handles the transactions and customer communication, which can make it harder to build a loyal customer base that interacts directly with your brand.

This is something to consider if building a strong brand identity and direct customer relationships is a priority for your business.

Selling on Amazon presents both significant opportunities and challenges. The massive reach and established trust are huge advantages, but you should have a plan to stand out from the competition. Let’s see how to proceed.

Pick a niche
Finding the right niche is crucial for the success of your база данных функций электронной почты Amazon ecommerce business. A niche focuses your efforts and reduces competition. For example, instead of “clothing,” consider “organic baby clothes.” This targets a specific customer.

I’ve seen sellers thrive by focusing on niches like “vegan cookbooks” or “ergonomic office chairs.”

Look for underserved markets. Ask yourself: What are people searching for that isn’t readily available? Analyze competitor listings on Amazon. Are they saturated? Can you offer something unique?

You can research trends and high-demand products using tools like Google Trends, Helium 10, or AMZScout.

Тенденция в нише электронной коммерции в Google Trends: стать продавцом на Amazon
Start by brainstorming a few niche ideas, then validate them with research. Don’t rush this step—it’s the foundation of your Amazon ecommerce business.

Identify your product line
Product selection can make or break your success. The key is finding items with high demand but manageable competition.

I recommend focusing on products that solve specific problems and sell for $20-50 – this price range typically offers good profit margins while keeping startup costs reasonable.

So, how do you find a strong product line to sell on Amazon?

Start by using tools like Jungle Scout or Helium 10 to analyze sales data. Look for products generating at least 300 monthly sales with Best Seller Rankings under 5,000 in their category.

Список товаров в Jungle Scout для определения того, что продавать на Amazon
For example, when I discovered silicone baking mats were trending, I found most competitors had fewer than 200 reviews, suggesting room for new sellers.