Mosmekh Case: Mass mailings bring up to 40% of all online sales
Posted: Tue Dec 03, 2024 5:45 am
Moscow Fur Company
Website: mosmexa.ru
Sphere: E-commerce. Sale of clothing and accessories made of leather and fur.
Audience: Men and women 35+, with medium and high income from Russia and the CIS countries.
Actor: Konstantin Parshukov, Marketing Director
How Bulk Mailings Work
Users register in their personal account on the website or leave their email in the lead magnet. Then these addresses are integrated into enKod - from there the mailing takes place.
Such a lead magnet brings on average up to 500 addresses every month. And the total growth of the base is 10-15% of addresses, for the same period of time.
Mosmekha sends 1-1.2 million mass mailings monthly. Every 1-3 days. Such mailings are mostly not segmented and are sent to the entire subscriber base. The exception is mailings to only a female or only a male audience.
Knowing the nearest promotions, you can prepare letters and schedule mailings for the future. In this case, they will be sent automatically at the specified time.
With such a simple approach, the company nepal business email list has ideal statistics in postmasters: almost no unsubscribes from mailings, and the percentage of complaints from all mailings does not exceed 0.04%. For example, the maximum value of complaints should not exceed 0.45%, otherwise the mailing will end up in spam.
The process of creating mailings is also quite simple: letters are created in a block editor. They are all made using a similar template. Often, to create a new letter, it is enough to copy the old one and replace the text, images and numerical parameters in it - the number of products in the promotion, size range, minimum prices, maximum discounts, etc. Usually the entire process of creating a mailing takes from 30 to 60 minutes if there is a certain accumulated database of letters, as well as pre-prepared banners.
By the way, previously a different header was used in the letters. But after enKod added a click map, the client was able to analyze the effectiveness of individual blocks in the letters and come to the current version of the header.
Results
Depending on the season, mass mailings bring companies from 10 to 40% of all online sales.
During the season, mailings bring in 10-20% of all online sales. During the off-season, 30-40%.
During the off-season, the company reduces expenses on contextual and targeted advertising, and email newsletters become the most effective marketing channel.
Website: mosmexa.ru
Sphere: E-commerce. Sale of clothing and accessories made of leather and fur.
Audience: Men and women 35+, with medium and high income from Russia and the CIS countries.
Actor: Konstantin Parshukov, Marketing Director
How Bulk Mailings Work
Users register in their personal account on the website or leave their email in the lead magnet. Then these addresses are integrated into enKod - from there the mailing takes place.
Such a lead magnet brings on average up to 500 addresses every month. And the total growth of the base is 10-15% of addresses, for the same period of time.
Mosmekha sends 1-1.2 million mass mailings monthly. Every 1-3 days. Such mailings are mostly not segmented and are sent to the entire subscriber base. The exception is mailings to only a female or only a male audience.
Knowing the nearest promotions, you can prepare letters and schedule mailings for the future. In this case, they will be sent automatically at the specified time.
With such a simple approach, the company nepal business email list has ideal statistics in postmasters: almost no unsubscribes from mailings, and the percentage of complaints from all mailings does not exceed 0.04%. For example, the maximum value of complaints should not exceed 0.45%, otherwise the mailing will end up in spam.
The process of creating mailings is also quite simple: letters are created in a block editor. They are all made using a similar template. Often, to create a new letter, it is enough to copy the old one and replace the text, images and numerical parameters in it - the number of products in the promotion, size range, minimum prices, maximum discounts, etc. Usually the entire process of creating a mailing takes from 30 to 60 minutes if there is a certain accumulated database of letters, as well as pre-prepared banners.
By the way, previously a different header was used in the letters. But after enKod added a click map, the client was able to analyze the effectiveness of individual blocks in the letters and come to the current version of the header.
Results
Depending on the season, mass mailings bring companies from 10 to 40% of all online sales.
During the season, mailings bring in 10-20% of all online sales. During the off-season, 30-40%.
During the off-season, the company reduces expenses on contextual and targeted advertising, and email newsletters become the most effective marketing channel.