4 steps to prevent your newsletter from running out of content | How to find newsletter content that your readers will a
Posted: Tue Dec 03, 2024 5:36 am
"I'm finally out of ideas for my e-mail newsletter. I've already sent out advertisements for products and notable case studies, so I can't use them anymore."
We'd like to introduce you to a framework for finding email newsletter topics that can be completed in four steps and can be used at such times .
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
To prevent your newsletter from running out of content, get rid of the idea that newsletters are just advertisements
The purpose of email newsletters is not just to advertise
The role of email newsletters is to "solve problems" and "create fans"
A four-step framework to prevent your newsletter from running out of content
A framework for preventing email newsletters from running out of content Step 1: Identify your customers' concerns
Framework for preventing email newsletters from running out of content: Step 2: Identify "solutions" to your "problems"
Framework for preventing email newsletters from running out of content: Step 3: Convert your "problems" and "solutions" into content for your email newsletter
A framework for preventing your email newsletter from running out of content. Step 4: Create a CTA that connects easily
Summary of steps for a framework to prevent your email newsletter from running out of content
To prevent your newsletter from running out of content, get rid of the idea that newsletters are just advertisements
First, let's clarify the role of email newsletters, which is often misunderstood.
The purpose of email newsletters is not just to advertise
There are many people in charge who think that e-mail newsletters are just advertising.
However, if you rely solely on advertising for your newsletter content, you will quickly run out of ideas. Once you've covered the subject of your advertisement, you'll have no more topics to write about.
If you repeatedly promote the same product, your newsletter recipients will feel that the newsletter is just full of sales pitches and is not interesting, and will cancel their subscription.
Let's forget for a moment the idea that email newsletters vp media email lists are just advertising.
The role of email newsletters is to "solve problems" and "create fans"
The role of an e-mail newsletter is not to directly sell products, but to solve readers' problems.
E-mail newsletters that cannot solve readers' problems or that present solutions that ignore their concerns are company-oriented newsletters.
For example, if you send a "product introduction email" to a reader who has not yet purchased the product, let alone learned any terminology related to the product, the reader will think that it is "a nuisance, filled with information that is not of interest to them."
In your email newsletter, don't just promote your products, but also cover a variety of topics that are relevant to your readers.
A four-step framework to prevent your newsletter from running out of content
We will introduce a four-step approach to prevent your email newsletter from running out of content, along with some concrete examples.
This framework can be used for both B2B and B2C.
Using the framework we will introduce here, we are able to send out email newsletters regularly without running out of content.
We'd like to introduce you to a framework for finding email newsletter topics that can be completed in four steps and can be used at such times .
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
To prevent your newsletter from running out of content, get rid of the idea that newsletters are just advertisements
The purpose of email newsletters is not just to advertise
The role of email newsletters is to "solve problems" and "create fans"
A four-step framework to prevent your newsletter from running out of content
A framework for preventing email newsletters from running out of content Step 1: Identify your customers' concerns
Framework for preventing email newsletters from running out of content: Step 2: Identify "solutions" to your "problems"
Framework for preventing email newsletters from running out of content: Step 3: Convert your "problems" and "solutions" into content for your email newsletter
A framework for preventing your email newsletter from running out of content. Step 4: Create a CTA that connects easily
Summary of steps for a framework to prevent your email newsletter from running out of content
To prevent your newsletter from running out of content, get rid of the idea that newsletters are just advertisements
First, let's clarify the role of email newsletters, which is often misunderstood.
The purpose of email newsletters is not just to advertise
There are many people in charge who think that e-mail newsletters are just advertising.
However, if you rely solely on advertising for your newsletter content, you will quickly run out of ideas. Once you've covered the subject of your advertisement, you'll have no more topics to write about.
If you repeatedly promote the same product, your newsletter recipients will feel that the newsletter is just full of sales pitches and is not interesting, and will cancel their subscription.
Let's forget for a moment the idea that email newsletters vp media email lists are just advertising.
The role of email newsletters is to "solve problems" and "create fans"
The role of an e-mail newsletter is not to directly sell products, but to solve readers' problems.
E-mail newsletters that cannot solve readers' problems or that present solutions that ignore their concerns are company-oriented newsletters.
For example, if you send a "product introduction email" to a reader who has not yet purchased the product, let alone learned any terminology related to the product, the reader will think that it is "a nuisance, filled with information that is not of interest to them."
In your email newsletter, don't just promote your products, but also cover a variety of topics that are relevant to your readers.
A four-step framework to prevent your newsletter from running out of content
We will introduce a four-step approach to prevent your email newsletter from running out of content, along with some concrete examples.
This framework can be used for both B2B and B2C.
Using the framework we will introduce here, we are able to send out email newsletters regularly without running out of content.