Fighting boredom in business: how email gamification helps engage users
Posted: Tue Dec 03, 2024 5:34 am
Reading regular letters is boring - they are annoying, not memorable and you don't want to return to them again. But with a game, a letter works the other way around - it attracts attention, draws in, holds on and can be used by a person several times.
Gamification in newsletters is a good way to remind about yourself through a game and increase user loyalty right in the letter. The key to a good game is a direct hit to the audience and format. Let's look into the topic of gamification and involve new users in your newsletter.
Why do people play games
It's simple - people play games because they want to have fun, take a break from work and become "the best" in the game. They will play even if they seem serious and mature, it is important to choose the format. For example, take a test and get a promo code. Spin the wheel and get a free product. Complete a level and become the coolest among other subscribers.
The game should be made for the audience, with a familiar TOV, letter format and prizes that are related to your product.
Motivation of participants
Motivation can be explained simply using sports as an example. When a person has trained well, endorphin is released and acts on irritants - a feeling of joy, satisfaction and success appears. It is the same in games - you complete tasks, receive a gift and emotions. A person is affected by excitement and the expectation of some prize for simple actions.
What can you offer people as a prize:
free product;
discount or promo code for purchase;
moving to the next level if you have an online school;
points and credits that can be spent on goods;
the title of first when there is a rating among the participants
What problems does gamification solve?
Reactivating Dormant Users
Game rewards can be an incentive for customers to return to and read your emails.
Attracting new users
If the game is interesting, it will be forwarded to friends and acquaintances. A good way to attract new customers to your mailing list.
Entertainment for users
Most people love to play and are eager to get mongolia business email list involved, especially when they see something new and unusual. Imagine that instead of the usual mailing listing, you received a game in which you need to catch products and get a discount promo code for it.
Strengthening loyalty
Games and game mechanics can strengthen user loyalty to a brand, product, service. A feeling of trust and acceptance of the brand will appear - "I remember that they had an interesting game and a cool prize. I will contact them again."
Increasing conversion
If a person wins, they will go through all the stages to receive a gift. Game mechanics and elements will help with this. For example, after the game, you can attract people to the site or application through buttons, banners, links. And on the site, you can ask them to register to receive a prize.
How Gamification Works in Email Marketing
Gamification can be implemented in different ways in email newsletters. Simply put, a person receives a letter with a game, plays, and wins prizes. You can use different game formats and different prize formats. It depends on your audience and the task we discussed above.
To involve a person in the game, we will need:
Awards and achievements for certain actions. For example, a discount on the first product for subscribing to a newsletter, a free product for first place in the rating. Good and "easy" prizes motivate a person to continue playing, reading the newsletter, and following the company.
Game elements. These can be levels, tasks, puzzles and other interactive elements. It is important to choose the right elements for yourself and your subscribers so that interest in you is not lost.
Content customization. This is when a newsletter allows users to create their own content — pictures, videos or texts — write a story about the company and get a promo code for a discount. This way, they feel involved in the process and improve the quality of the content.
What types of games are there?
Quick
These games don't require a lot of time and effort. It can be a simple test that can be completed in 5-10 minutes or a spin of a wheel with prizes.
Need to think about
Games with levels, where you can sit for several hours or days to achieve the result. For example, multi-level games or puzzles.
I want to play again
Games that have grades and ratings, you can play them at least 100 times, and the prize will always be different. A good format if you are ready to think about levels, ratings and prizes.
Examples of email newsletters with games
Let's look at the formats that can be used in letters:
Subscription Rewards Newsletter
Users who subscribe to the newsletter receive rewards for each month of subscription - discounts or free products.
Newsletter with game elements
Users can participate in mini-games to get additional rewards and bonuses. For example, solve puzzles or pass tests to earn points.
Newsletter with a progress bar
Users can see their progress in completing tasks. Reach a certain level or a good result - get a prize.
Gamification in newsletters is a good way to remind about yourself through a game and increase user loyalty right in the letter. The key to a good game is a direct hit to the audience and format. Let's look into the topic of gamification and involve new users in your newsletter.
Why do people play games
It's simple - people play games because they want to have fun, take a break from work and become "the best" in the game. They will play even if they seem serious and mature, it is important to choose the format. For example, take a test and get a promo code. Spin the wheel and get a free product. Complete a level and become the coolest among other subscribers.
The game should be made for the audience, with a familiar TOV, letter format and prizes that are related to your product.
Motivation of participants
Motivation can be explained simply using sports as an example. When a person has trained well, endorphin is released and acts on irritants - a feeling of joy, satisfaction and success appears. It is the same in games - you complete tasks, receive a gift and emotions. A person is affected by excitement and the expectation of some prize for simple actions.
What can you offer people as a prize:
free product;
discount or promo code for purchase;
moving to the next level if you have an online school;
points and credits that can be spent on goods;
the title of first when there is a rating among the participants
What problems does gamification solve?
Reactivating Dormant Users
Game rewards can be an incentive for customers to return to and read your emails.
Attracting new users
If the game is interesting, it will be forwarded to friends and acquaintances. A good way to attract new customers to your mailing list.
Entertainment for users
Most people love to play and are eager to get mongolia business email list involved, especially when they see something new and unusual. Imagine that instead of the usual mailing listing, you received a game in which you need to catch products and get a discount promo code for it.
Strengthening loyalty
Games and game mechanics can strengthen user loyalty to a brand, product, service. A feeling of trust and acceptance of the brand will appear - "I remember that they had an interesting game and a cool prize. I will contact them again."
Increasing conversion
If a person wins, they will go through all the stages to receive a gift. Game mechanics and elements will help with this. For example, after the game, you can attract people to the site or application through buttons, banners, links. And on the site, you can ask them to register to receive a prize.
How Gamification Works in Email Marketing
Gamification can be implemented in different ways in email newsletters. Simply put, a person receives a letter with a game, plays, and wins prizes. You can use different game formats and different prize formats. It depends on your audience and the task we discussed above.
To involve a person in the game, we will need:
Awards and achievements for certain actions. For example, a discount on the first product for subscribing to a newsletter, a free product for first place in the rating. Good and "easy" prizes motivate a person to continue playing, reading the newsletter, and following the company.
Game elements. These can be levels, tasks, puzzles and other interactive elements. It is important to choose the right elements for yourself and your subscribers so that interest in you is not lost.
Content customization. This is when a newsletter allows users to create their own content — pictures, videos or texts — write a story about the company and get a promo code for a discount. This way, they feel involved in the process and improve the quality of the content.
What types of games are there?
Quick
These games don't require a lot of time and effort. It can be a simple test that can be completed in 5-10 minutes or a spin of a wheel with prizes.
Need to think about
Games with levels, where you can sit for several hours or days to achieve the result. For example, multi-level games or puzzles.
I want to play again
Games that have grades and ratings, you can play them at least 100 times, and the prize will always be different. A good format if you are ready to think about levels, ratings and prizes.
Examples of email newsletters with games
Let's look at the formats that can be used in letters:
Subscription Rewards Newsletter
Users who subscribe to the newsletter receive rewards for each month of subscription - discounts or free products.
Newsletter with game elements
Users can participate in mini-games to get additional rewards and bonuses. For example, solve puzzles or pass tests to earn points.
Newsletter with a progress bar
Users can see their progress in completing tasks. Reach a certain level or a good result - get a prize.