According to a study by Tinkoff Cashier, online shoppers are 43% female and 57% male. Therefore, advertising for car accessories and sporting goods, for example, can bring significant results. Bloggers most germany telemarketing list often represent women. They blog about the following topics: Clothing and Fashion, Pregnancy and Children, Health and Beauty, Crafts, Cooking.
From this we can assume that promoting products and brands whose target audience is mainly women will also be profitable. That doesn’t mean promoting other services through influencers will be useless. The main thing is to consider the needs of the target audience and the purpose of the advertising campaign. Promotional areas are equally important. If your business is geographically restricted (you sell flowers or prepare and deliver Japanese food), there is no point in contacting bloggers in other cities, even if they have many subscribers.
Marketing Also Read: New Employee Adjustment to Company Advantages and Disadvantages Advantages of advertising with a blogger: Spontaneity. Users listen to recommendations from influencers because they don’t seem impressive. For example, a blogger's post about a café he recently vacationed with friends may seem like a normal story. However, at the same time, many subscribers will notice this.
Have a loyal audience. An interested audience follows each blogger's publications. If an influencer clearly demonstrates the benefits of your product, your subscribers are likely to show a keen interest in it. feedback. You can find out what users think of your product through comments under a video or blog post. Disadvantages: Difficult to find bloggers. Each influencer has a different lifestyle and target audience, so you have to spend a lot of time finding the right influencer.