Why create a landing page?
Posted: Mon Dec 09, 2024 8:59 am
What is the reason that drives you to contact an agency or an expert to create a landing page? Simple, you want to sell more or find new customers online . But these are the maximum motivations, those that move the upper echelons. A professional must go to the bottom and analyze the intermediate points. When you ask yourself why create a landing page the steps to face are always complex.
Increase conversions with landing pages
This should be the first push to create a landing page. The resources in question, in fact, are designed to improve conversions and obtain good results. Compared to other web pages , in fact, they have verspecific structural characteristics that improve results. Some examples?
A headline that draws attention to a benefit.
A subtitle that dialogues with the first section.
Text capable of highlighting the advantages.
Testimonials that certify the quality of the work.
Inviting and effective call to action.
Above the fold button to capture clicks.
Navigation links to reach the sections.
An effective visual to attract the attention of the public.
A good balance before scrolling down.
As you can see from the image, having a landing page to senegal phone numbers push your services can be a solution to implement a series of essential steps. Such as reviews that leverage social proof and calls to action accompanied by elements that focus on scarcity.
Anatomy of a Landing Page - Mirko Ciesco
I want to increase conversions
Create content for user needs
Second aspect to consider when studying the structure of a website: each service should be presented on a dedicated page. Publishing a resource with the list and descriptions of the services you offer to customers is not the best solution to meet the needs of your audience.
Because you can't go deeper and, above all, it's impossible to exploit all the elements of persuasive copywriting that push the user towards the final conversion. Here's an example.
Example of Persuasion in an Elementor Landing Page - Mirko Ciesco
The home page – above the fold – of Elementor.
The text on the home page of Elementor – a historic WordPress plugin for creating landing pages – immediately gives the answer needed by those looking for a builder. And it reinforces the concept with the number that acts as social proof.
As you can see, content can be decisive and central . So, why create a landing page for every activity you offer to customers? You can put on a pedestal the good information, the completeness (and therefore the effectiveness) of texts and visuals that help the public to make a decision.
Reduce your site's bounce rate
What happens if the user arrives on the site and does not find what he wants? He immediately abandons your resource and thus increases the bounce rate . That is, that percentage that describes the ratio between people who arrive on your pages and those who abandon without having visited anything else.
The bounce rate alone does not say much but it can be an indicator of possible dissatisfaction. Especially if you have not created specific landing pages to accommodate all the needs, curiosities and requirements of the public looking for information on the services.
The bounce rate can have high values even if you have created landing pages but have not optimized them. In this case I am referring to the user experience and in particular to the loading speed. To have excellent results – in terms of bounce rate but also conversions – you cannot rely on a slow website : landing pages must be fast and offer all the content to visitors.
This is both to improve the user experience in navigation and execution of the expected tasks, and for SEO optimization . Google, in fact, rewards fast pages and it is your job to optimize the loading times of the most important pages to earn online with a high-performance website .
What is the bounce rate formula? It's simple: total visitors who abandon without interaction divided by total visitors multiplied by 100.
Measure return on investment (ROI)
This is one of the typical problems of those who work in a certain sector and invest on the web: is what I am doing really effective? If you create a landing page for your service you can measure this parameter with millimetric precision. How does this happen?
Think about Facebook or Google ads. Or organic search engine ads or email marketing. Traffic can be tracked and logged with Google Analytics tracking codes so you can get a clear measure of traffic coming through different channels.
How do different users behave? Do they convert? To what extent? The relationship between how much you spend to bring traffic and the revenue gives you the answer . Which in this case is called ROI, return on investment . An operation of this kind is not possible with a page that brings together all the services. This is why you need to create effective landing pages: you can collect data and concrete results on the internet.
Use the landing page as a test for SEO
The landing page is a vertical resource dedicated to a theme. Its goal? To intercept the right people through different activities. You can put the link in the blog sidebar or send traffic with the newsletter. You can also optimize the resource so that it is positioned in the organic results thanks to a good on-page and off-page SEO activity. But it is not enough, it is not enough.
You can get good results with your landing page thanks to advertising, especially if you optimize the campaigns and the target. On Google Ads, then, you have a very interesting feedback. Because advertising in this circuit allows you to have an important proof also in the organic positioning.
You can use landing pages to test with Google Ads which keyword converts the most and then optimize it for SEO. True, you can get immediate feedback by working with the Keyword Planner.
Use Landing Pages as SEO Test with SEMrush - Mirko Ciesco
The results of a search on Semrush.
Tools like Semrush and Seozoom also give you indications regarding the CPC. But sponsorship gives you immediate feedback regarding the convenience of a keyword. Work with tests, optimize landing pages and observe the results. Then use this data to choose the best solution for SEO optimization.
Why create a landing page
Now the question is for you: why did you decide to create a landing page? What are the steps that pushed you to work on these resources ? Do you think I forgot important points in this list? Send me an ema
Increase conversions with landing pages
This should be the first push to create a landing page. The resources in question, in fact, are designed to improve conversions and obtain good results. Compared to other web pages , in fact, they have verspecific structural characteristics that improve results. Some examples?
A headline that draws attention to a benefit.
A subtitle that dialogues with the first section.
Text capable of highlighting the advantages.
Testimonials that certify the quality of the work.
Inviting and effective call to action.
Above the fold button to capture clicks.
Navigation links to reach the sections.
An effective visual to attract the attention of the public.
A good balance before scrolling down.
As you can see from the image, having a landing page to senegal phone numbers push your services can be a solution to implement a series of essential steps. Such as reviews that leverage social proof and calls to action accompanied by elements that focus on scarcity.
Anatomy of a Landing Page - Mirko Ciesco
I want to increase conversions
Create content for user needs
Second aspect to consider when studying the structure of a website: each service should be presented on a dedicated page. Publishing a resource with the list and descriptions of the services you offer to customers is not the best solution to meet the needs of your audience.
Because you can't go deeper and, above all, it's impossible to exploit all the elements of persuasive copywriting that push the user towards the final conversion. Here's an example.
Example of Persuasion in an Elementor Landing Page - Mirko Ciesco
The home page – above the fold – of Elementor.
The text on the home page of Elementor – a historic WordPress plugin for creating landing pages – immediately gives the answer needed by those looking for a builder. And it reinforces the concept with the number that acts as social proof.
As you can see, content can be decisive and central . So, why create a landing page for every activity you offer to customers? You can put on a pedestal the good information, the completeness (and therefore the effectiveness) of texts and visuals that help the public to make a decision.
Reduce your site's bounce rate
What happens if the user arrives on the site and does not find what he wants? He immediately abandons your resource and thus increases the bounce rate . That is, that percentage that describes the ratio between people who arrive on your pages and those who abandon without having visited anything else.
The bounce rate alone does not say much but it can be an indicator of possible dissatisfaction. Especially if you have not created specific landing pages to accommodate all the needs, curiosities and requirements of the public looking for information on the services.
The bounce rate can have high values even if you have created landing pages but have not optimized them. In this case I am referring to the user experience and in particular to the loading speed. To have excellent results – in terms of bounce rate but also conversions – you cannot rely on a slow website : landing pages must be fast and offer all the content to visitors.
This is both to improve the user experience in navigation and execution of the expected tasks, and for SEO optimization . Google, in fact, rewards fast pages and it is your job to optimize the loading times of the most important pages to earn online with a high-performance website .
What is the bounce rate formula? It's simple: total visitors who abandon without interaction divided by total visitors multiplied by 100.
Measure return on investment (ROI)
This is one of the typical problems of those who work in a certain sector and invest on the web: is what I am doing really effective? If you create a landing page for your service you can measure this parameter with millimetric precision. How does this happen?
Think about Facebook or Google ads. Or organic search engine ads or email marketing. Traffic can be tracked and logged with Google Analytics tracking codes so you can get a clear measure of traffic coming through different channels.
How do different users behave? Do they convert? To what extent? The relationship between how much you spend to bring traffic and the revenue gives you the answer . Which in this case is called ROI, return on investment . An operation of this kind is not possible with a page that brings together all the services. This is why you need to create effective landing pages: you can collect data and concrete results on the internet.
Use the landing page as a test for SEO
The landing page is a vertical resource dedicated to a theme. Its goal? To intercept the right people through different activities. You can put the link in the blog sidebar or send traffic with the newsletter. You can also optimize the resource so that it is positioned in the organic results thanks to a good on-page and off-page SEO activity. But it is not enough, it is not enough.
You can get good results with your landing page thanks to advertising, especially if you optimize the campaigns and the target. On Google Ads, then, you have a very interesting feedback. Because advertising in this circuit allows you to have an important proof also in the organic positioning.
You can use landing pages to test with Google Ads which keyword converts the most and then optimize it for SEO. True, you can get immediate feedback by working with the Keyword Planner.
Use Landing Pages as SEO Test with SEMrush - Mirko Ciesco
The results of a search on Semrush.
Tools like Semrush and Seozoom also give you indications regarding the CPC. But sponsorship gives you immediate feedback regarding the convenience of a keyword. Work with tests, optimize landing pages and observe the results. Then use this data to choose the best solution for SEO optimization.
Why create a landing page
Now the question is for you: why did you decide to create a landing page? What are the steps that pushed you to work on these resources ? Do you think I forgot important points in this list? Send me an ema