What is Lead Generation?
Posted: Mon May 26, 2025 6:45 am
(B2C & B2B)
Lead Generation is the process. Of identifying and attracting potential customers. These are people who have shown some interest. In your products or services. The goal is to collect their contact information. (Like email or phone number). So your sales team can follow up. And guide them towards a purchase.
It’s about your direct effort. To build a pipeline of prospects. You own the relationship from the start.
For B2C (Business-to-Consumer) Lead Generation:
Focus: Attracting individual consumers. Who might fax lists buy your product. Or use your service.
Tactics: Social media ads, search engine optimization (SEO), content like blog posts or quizzes, email sign-up forms, special offers or discounts.
Goal: Get their contact info. To nurture them into a sale. The sales cycle is usually shorter.
For B2B (Business-to-Business) Lead Generation:
Focus: Attracting other businesses. And their decision-makers. Who might need your solutions.
Tactics: LinkedIn outreach, whitepapers, webinars, industry event participation, cold email campaigns, account-based marketing (ABM).
Goal: Get contact details of key personnel. To build relationships. And lead them through a longer sales cycle.
Key takeaway for Lead Generation: You are actively identifying and engaging prospects. You are building your own list of potential customers.
Lead Generation is the process. Of identifying and attracting potential customers. These are people who have shown some interest. In your products or services. The goal is to collect their contact information. (Like email or phone number). So your sales team can follow up. And guide them towards a purchase.
It’s about your direct effort. To build a pipeline of prospects. You own the relationship from the start.
For B2C (Business-to-Consumer) Lead Generation:
Focus: Attracting individual consumers. Who might fax lists buy your product. Or use your service.
Tactics: Social media ads, search engine optimization (SEO), content like blog posts or quizzes, email sign-up forms, special offers or discounts.
Goal: Get their contact info. To nurture them into a sale. The sales cycle is usually shorter.
For B2B (Business-to-Business) Lead Generation:
Focus: Attracting other businesses. And their decision-makers. Who might need your solutions.
Tactics: LinkedIn outreach, whitepapers, webinars, industry event participation, cold email campaigns, account-based marketing (ABM).
Goal: Get contact details of key personnel. To build relationships. And lead them through a longer sales cycle.
Key takeaway for Lead Generation: You are actively identifying and engaging prospects. You are building your own list of potential customers.