Use LinkedIn's built-in forms
Posted: Mon May 26, 2025 6:41 am
Content Marketing:
Thought Leadership: Share articles. Post industry insights. Create detailed whitepapers. Position yourself as an expert. This attracts qualified leads.
Webinars & Events: Promote your webinars. Or online events. On LinkedIn. Use Lead Gen Forms (more on this below). To capture registrations easily.
Case Studies: Share success stories. Show how your product helped other businesses. Use engaging visuals. And clear results.
Example: A marketing agency hosts a webinar. On "Boosting B2B Sales with AI." They promote it on LinkedIn. Attracting marketing directors.
LinkedIn Ads (Sponsored Content & Message Ads):
Targeted Campaigns: Run ads based on fax lists job title. Industry. Skills. Even company size. Reach your exact ideal customer.
Lead Gen Forms: They auto-fill user data. Making it easy for prospects. To submit their information. This boosts conversion rates.
Sponsored Messaging (InMail Ads): Send direct, personalized messages. To your target audience's inbox. Highly effective for direct outreach.
Example: A cybersecurity firm uses LinkedIn Lead Gen Forms. To offer a free security audit. Targeting IT managers in financial services.
LinkedIn Groups:
Join Relevant Groups: Find groups related to your industry. Or your target audience's interests. Engage in discussions.
Share Value: Offer helpful advice. Answer questions. Don't just promote. Build relationships. This establishes credibility.
Example: A business consultant joins a "Digital Transformation Leaders" group. They answer questions. And share insights. Becoming a trusted voice.
B2C Lead Generation Using LinkedIn: Reaching Professionals as Consumers
While less common, LinkedIn can work for B2C too. Remember, professionals are also consumers. They have purchasing power. And specific interests.
Thought Leadership: Share articles. Post industry insights. Create detailed whitepapers. Position yourself as an expert. This attracts qualified leads.
Webinars & Events: Promote your webinars. Or online events. On LinkedIn. Use Lead Gen Forms (more on this below). To capture registrations easily.
Case Studies: Share success stories. Show how your product helped other businesses. Use engaging visuals. And clear results.
Example: A marketing agency hosts a webinar. On "Boosting B2B Sales with AI." They promote it on LinkedIn. Attracting marketing directors.
LinkedIn Ads (Sponsored Content & Message Ads):
Targeted Campaigns: Run ads based on fax lists job title. Industry. Skills. Even company size. Reach your exact ideal customer.
Lead Gen Forms: They auto-fill user data. Making it easy for prospects. To submit their information. This boosts conversion rates.
Sponsored Messaging (InMail Ads): Send direct, personalized messages. To your target audience's inbox. Highly effective for direct outreach.
Example: A cybersecurity firm uses LinkedIn Lead Gen Forms. To offer a free security audit. Targeting IT managers in financial services.
LinkedIn Groups:
Join Relevant Groups: Find groups related to your industry. Or your target audience's interests. Engage in discussions.
Share Value: Offer helpful advice. Answer questions. Don't just promote. Build relationships. This establishes credibility.
Example: A business consultant joins a "Digital Transformation Leaders" group. They answer questions. And share insights. Becoming a trusted voice.
B2C Lead Generation Using LinkedIn: Reaching Professionals as Consumers
While less common, LinkedIn can work for B2C too. Remember, professionals are also consumers. They have purchasing power. And specific interests.