Show your ads. To people searching for products
Posted: Mon May 26, 2025 5:42 am
Email Marketing:
Welcome Series: When someone signs up. Send an automated series of emails. Introduce your brand. Share popular products. Offer a first-time discount.
Abandoned Cart Emails: If a customer leaves items. In their online cart. Send a reminder email. Maybe with a small incentive. This recovers lost sales.
Personalized Offers: Send emails with products. Based on past purchases. Or Browse history. "You might also like..."
Example: An online bookstore sends an email. Reminding a user about books. Left in their shopping cart.
Search Engine Optimization (SEO):
Local SEO: For local businesses (restaurants, salons). Optimize for "near me" searches. Set up a Google Business Profile. This attracts local customers.
Keyword Optimization: Use words people search for. In your website content. This helps your site appear higher. In search results.
Example: A plumbing service optimizes their website. For "emergency plumber near me."
Referral Programs:
Word-of-Mouth: Encourage happy customers. To refer friends. Offer a reward for both sides. Discounts or freebies.
Example: A meal delivery service gives $20. To a customer and their friend. When the friend signs up.
Paid Advertising (PPC):
Google Ads:Or services you offer. Very targeted.
Retargeting Ads: Show ads to people. Who visited your website. But didn't buy. Remind them of your brand.
B2B Lead Generation Marketing Tactics: Targeting Businesses
B2B (Business-to-Business) tactics are more strategic. They focus on fax lists solving business problems. They aim for decision-makers. The sales cycle is often longer.
Here are some effective B2B tactics:
Content Marketing (Business-Focused):
Whitepapers & E-books: Offer in-depth guides. On industry challenges. Or solutions. Require an email to download. These are "gated content."
Case Studies: Show how your product. Helped other businesses. Achieve success. Prove your value.
Webinars & Online Events: Host educational sessions. On industry trends. Or product demonstrations. Attendees register. And provide contact details.
Example: A software company offers a free whitepaper. "The Future of Cloud Security for SMEs."
LinkedIn Marketing:
Company Page Optimization: Make your company page strong. Share valuable insights. Attract followers.
Personal Branding: Employees can share expertise. Build professional networks. Generate leads through connections.
LinkedIn Ads: Target by job title. Industry. Company size. Very precise targeting for B2B.
Welcome Series: When someone signs up. Send an automated series of emails. Introduce your brand. Share popular products. Offer a first-time discount.
Abandoned Cart Emails: If a customer leaves items. In their online cart. Send a reminder email. Maybe with a small incentive. This recovers lost sales.
Personalized Offers: Send emails with products. Based on past purchases. Or Browse history. "You might also like..."
Example: An online bookstore sends an email. Reminding a user about books. Left in their shopping cart.
Search Engine Optimization (SEO):
Local SEO: For local businesses (restaurants, salons). Optimize for "near me" searches. Set up a Google Business Profile. This attracts local customers.
Keyword Optimization: Use words people search for. In your website content. This helps your site appear higher. In search results.
Example: A plumbing service optimizes their website. For "emergency plumber near me."
Referral Programs:
Word-of-Mouth: Encourage happy customers. To refer friends. Offer a reward for both sides. Discounts or freebies.
Example: A meal delivery service gives $20. To a customer and their friend. When the friend signs up.
Paid Advertising (PPC):
Google Ads:Or services you offer. Very targeted.
Retargeting Ads: Show ads to people. Who visited your website. But didn't buy. Remind them of your brand.
B2B Lead Generation Marketing Tactics: Targeting Businesses
B2B (Business-to-Business) tactics are more strategic. They focus on fax lists solving business problems. They aim for decision-makers. The sales cycle is often longer.
Here are some effective B2B tactics:
Content Marketing (Business-Focused):
Whitepapers & E-books: Offer in-depth guides. On industry challenges. Or solutions. Require an email to download. These are "gated content."
Case Studies: Show how your product. Helped other businesses. Achieve success. Prove your value.
Webinars & Online Events: Host educational sessions. On industry trends. Or product demonstrations. Attendees register. And provide contact details.
Example: A software company offers a free whitepaper. "The Future of Cloud Security for SMEs."
LinkedIn Marketing:
Company Page Optimization: Make your company page strong. Share valuable insights. Attract followers.
Personal Branding: Employees can share expertise. Build professional networks. Generate leads through connections.
LinkedIn Ads: Target by job title. Industry. Company size. Very precise targeting for B2B.