Goal B2C Example B2B Example
Generate leads 1,000 new email signups/month 200 qualified B2B leads/month
Increase conversion 5% more cart checkouts 10 new demo bookings from emails
Build brand awareness 5,000 social media followers 1,000 LinkedIn page followers
Write down your goals in 1–2 short sentences.
Step 2: Define Your Audience
B2C Questions:
What is their age range?
What are their interests?
B2B Questions:
What industry are fax lists they in?
What is their job title?
What size is their company?
Tip: Use the Latest Mailing Database to filter contacts by job title, company size, location, and more.
Step 3: Pick Your Channels
Channel Use for B2C Use for B2B
Email Marketing Welcome offers, coupons Whitepapers, demo invites
Social Media Facebook, Instagram LinkedIn, Twitter
Paid Ads Google Display, Meta Ads Google Search, LinkedIn Ads
SEO / Blogs Tips, guides, reviews Industry insights, case studies
Cold Outreach SMS, WhatsApp Cold emails, LinkedIn messages