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Innovative B2B Lead Generation Examples

Posted: Mon May 26, 2025 5:14 am
by Suborna
### 1. Social Media Contests

One of the most thrilling ways to generate leads in the B2C realm is through social media contests! Brands like **Nike** have mastered this art by encouraging users to post photos using specific hashtags for a chance to win exclusive merchandise. Not only does this boost engagement, but it also creates a community around your brand and generates valuable user-generated content!

### 2. Influencer Collaborations

In today’s digital age, influencers wield significant power over fax lists consumer choices. Brands such as **Glossier** leverage influencer partnerships to tap into new audiences. By having influencers share their personal experiences with products, Glossier effectively generates leads while establishing credibility and trust.

### 3. Free Trials or Samples

Offering free trials or samples can be a game-changer! Companies like **Spotify** use this strategy brilliantly by providing free trials for their premium service. Users get to experience the value first-hand, which often leads to paid subscriptions once they see how amazing the service is!


### 1. Webinars and Online Workshops

Webinars are an incredible way for B2B companies like **HubSpot** to showcase their expertise while generating leads. By offering valuable insights on industry trends or best practices, they attract professionals eager to learn more—often capturing attendee information for follow-up!