In this blog, we will talk about B2C and B2B lead generation manager jobs. What they do. Where to find them. And why they matter.
Let’s get started.
A lead generation manager finds new customers. They work in marketing or sales. Their goal is to find good leads.
They plan campaigns. They use email, phone, ads, and social media. They also work with sales teams.
In short, they are the engine that keeps the fax lists business going. Without leads, no sales happen.
B2C Lead Generation Manager: What They Do
B2C means “business to consumer.” These managers find leads who are everyday people. Shoppers, users, or customers.
Their tasks include:
Running ads on Facebook or Google
Sending promotional emails
Using SMS marketing
Managing customer data
Working with eCommerce teams
For example, a clothing store may hire a B2C lead manager. This person runs email offers. They get people to visit the website.
B2B Lead Generation Manager: What They Do
B2B means “business to business.” These managers focus on companies, not individuals.
They look for CEOs, managers, or decision-makers. Their job is to find buyers for services or products.
Tasks they handle: