Differences: B2C focuses on individual consumers, while B2B targets other businesses. B2B sales cycles are often longer and involve more decision-makers.
Strategies that work for both: Content Marketing, Social Media Marketing, Email Marketing, SEO, Influencer Marketing, Event Marketing, Remarketing, and Data-Driven Marketing.
Key Resources:
B2B and B2C lead generation: What fax lists is the difference? - TEBillion
B2B vs B2C Marketing: Differences and Strategies for Each - IMD Business School
What is lead generation? Best practices & tools for B2B and B2C success
B2B Lead Generation Funnel
Definition: A structured process to attract, engage, and convert potential clients into customers.
Stages: Awareness, Interest, Consideration, Decision, and Post-Purchase.
Key Resources:
How to create a B2B lead generation funnel (examples included) - Belkins
B2B Lead Generation Funnel: Step-by-Step Guide - Targetron
B2B Lead generation & Sales / Funnel Models Template - Miro
How to Create Sales Funnel for B2B Lead Generation - Lead Connect
How to Build High-Performing Lead Funnels in 5 Steps: A Guide to Stages and Strategy
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