Let's get started without further ado.
1) Hootsuite
The first program I want to talk about and in my opinion one of the most useful is HootSuite . We can define HootSuite as the most well-known program for social media management. You can add the social profiles you want on this platform and manage your accounts simultaneously. This is a great advantage in terms of both time management and organization. For example, if you want to share something on all your profiles, instead of logging in one by one, you can enter HootSuite, select the profiles you want and share simultaneously. Another nice feature of HootSuite is that you can set up scheduled content. You can schedule the posts you want to send to the date and time you want. This situation significantly reduces the time you spend on social platforms and increases your time efficiency.
You can manage your Facebook, Instagram, YouTube, LinkedIn, Twitter and Pinterest business owner database accounts on the platform, where you can integrate with more than 20 applications in total. The service of planning Instagram content in advance, which has become especially important recently, is among the advantages provided by Hootsuite. During the content creation phase, you can easily upload images directly from your computer, your content library or a cloud-based archive that you connect to the platform. Apart from all these, it is possible to access features such as message box management for professional use, campaign creation and different reporting options under different payment plans. HootSuite has a 30-day free trial period to experience whether the plan you choose is suitable for you. The number of social media accounts you want to connect and the number of people in your team are among the criteria that will determine your priority here. If you want to see how HootSuite works in more detail, you can watch the video below:
How to Use Hootsuite in 13 Minutes
2) Buffer
Buffer , one of the most well-known social media management tools , is similar to Hootsuite in concept, but it stands out with its minor differences and attractive interface. It offers its services in 2 different panels: Publishing for post sharing and Analytics for measurement. It is possible to buy these packages separately according to your needs. Using Publishing, you can create a content calendar by setting up your Facebook, Instagram, Twitter, LinkedIn and Pinterest accounts. You can specify the desired time period, date and time, and share your posts by planning them in advance. This feature, which appeals more to corporate and professional use, really seems quite useful in terms of time management and organization.
Again, if we come to the curious Instagram question, it is possible to plan, share and set up your IG posts to share later with Buffer. For your Instagram stories, you can plan them in your content calendar using the tool. There is no feature to set up sharing automatically through the system in advance, but it can be considered a nice feature that Buffer sends you a notification and reminds you when it is time to share. Buffer's Analytics service offers deeper analysis and customization options for each social media account so that you can examine your performance in more detail beyond post-level reports. You can also access useful guidance such as demographic information of your followers, the performance of your Instagram stories and the best times for sharing via the panel. You can explore its features by using the 14-day trial period before purchasing.
3) Zoho Social
Zoho Social , which stands out in terms of social media management and monitoring, is one of the useful tools for businesses and agencies. With this tool, where you can manage your Facebook, Twitter, LinkedIn, Google My Business and Instagram accounts, it becomes easier to follow and organize the entire process as a team by determining day and time sequences on the calendar while planning your posts. In addition, thanks to the 'pause' feature that you can use in a crisis, you can also suspend all your planned posts for the future. Zoho, which also allows Instagram sharing, has introduced some rules here. While single visual or video sharing can be done via Zoho Social for Business accounts, you need to use Zoho's mobile application and Instagram together for multiple visual sharing. For Creator accounts, you still have to use the mobile side under all conditions.