A lead generation life cycle is the journey of a lead. It starts from the first contact.
It ends when they buy something or become a client. Each stage matters. If you do it right, you get better results.
The B2C Lead Generation Life Cycle
Let’s break it down step by step. This is how fax lists you move a B2C lead from cold to hot.
1. Awareness
This is when the person first hears about you. Maybe they see an ad, a post, or get a cold call.
They may not need your service yet. But now, they know your name. That’s the first step.
2. Interest
Now the person starts thinking. "Maybe I need legal help." Or, "Maybe I should call this law firm."
They visit your website. They ask a question. They join your email list. That means they are getting closer.
3. Consideration
Now the lead is warm. They compare your services with others. They look at reviews. They check your pricing.
They may call you. Or reply to your email. Or ask for a quote. This is your chance to win them.
4. Action
The person hires you. Or books a call. Or signs a contract. This is the conversion stage.
The B2C lead life cycle is fast. It often takes days, not months. You must act quickly.