Standards, And Processes

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In Content Strategy, This Iconoclasm Correlation To Creativity Is A Big Challenge To Scalable Governance, . Creative Content And Marketing Practitioners Usually Loathe Creating The “box” Necessary For A Cohesive And Consistent Content Strategy To Work. Other Teams (Such As Sales, Customer Service, And Even The C-suite) View Content As An Exercise In Creativity That Shouldn’t Involve Too Many Rules.

That’s The Challenge. Creating And Enforcing Too Many Content Rules mexico phone number library Feels Like You’re Squashing Creativity. But, Without Rules, You Lose The Ability To Scale And Measure The Content.content Needs Rules Because They Codify What To Do To Achieve A Predictable And Preferable Outcome. People Break Those Rules When They Don’t Believe The Rules Work.



This Creates An Interesting Paradox. If Violating A Rule Creates A Preferable Outcome, Then Breaking The Rule Becomes The New Rule.but That Paradox Assumes One Important Thing – That A Rule Exists. Without It, There’s Nothing To Break And No Way To Know If One Approach Works Better Than Another.