Here are three tips -
Posted: Mon Dec 09, 2024 8:26 am
Here are three tips - tried and tested over years of practice - on how to use the experience and training from orienteering to create a successful marketing campaign .
First observation: correctly set map
When north is at the top of the map, don't put it on the right.
Does that sound illogical? Correctly orienting the map is key to being able to run anywhere at all. Orienteering is not only about quickly and correctly understanding where and how to run, but also about respecting the cardinal points. In a figurative sense, it is about researching user behavior on the web, understanding the needs of the client and understanding what specifics B2B marketing requires, for example . Don't turn the marketing map upside down, because then you won't run correctly.
Lesson Two: Speed (isn't) the Decision
Understanding the input task and at the same france telemarketing list time the speed of moving between the individual stations of the race lead to victory in orienteering. It is very similar in marketing: you have to meet both conditions at the same time. Being fast and at the same time understanding where and how to run . Preparing B2B marketing for a manufacturing company (for example, in the field of office furniture, which we specialize in at Idealab) means that you know in depth how production works. Logistics. Online sales. Then you can invent marketing .
Finding three: 31-32-33-34-35 do not apply
Even more important than speed is working with the map. Searching is part of both the race and life. Sometimes good ideas come right away, sometimes you need to be patient, not lose your head, be systematic and not let yourself be led astray by other runners who may not be running correctly.
When Radek first ran an orienteering race, he thought that a series of stations were marked in the order 31-32-33-34-35… etc. This is not the case. And that is why Radek finished the race in about five times the average time (yes, it was a total fiasco). Knowing how the individual stations follow each other according to the map (= the client's assignment) is key to managing successful marketing. Zuzana , Ondra and Petr are experienced orienteers. They know how to read the map and how to finish the race quickly (for example, in the order of the stations 54-71-39-44-60…).
First observation: correctly set map
When north is at the top of the map, don't put it on the right.
Does that sound illogical? Correctly orienting the map is key to being able to run anywhere at all. Orienteering is not only about quickly and correctly understanding where and how to run, but also about respecting the cardinal points. In a figurative sense, it is about researching user behavior on the web, understanding the needs of the client and understanding what specifics B2B marketing requires, for example . Don't turn the marketing map upside down, because then you won't run correctly.
Lesson Two: Speed (isn't) the Decision
Understanding the input task and at the same france telemarketing list time the speed of moving between the individual stations of the race lead to victory in orienteering. It is very similar in marketing: you have to meet both conditions at the same time. Being fast and at the same time understanding where and how to run . Preparing B2B marketing for a manufacturing company (for example, in the field of office furniture, which we specialize in at Idealab) means that you know in depth how production works. Logistics. Online sales. Then you can invent marketing .
Finding three: 31-32-33-34-35 do not apply
Even more important than speed is working with the map. Searching is part of both the race and life. Sometimes good ideas come right away, sometimes you need to be patient, not lose your head, be systematic and not let yourself be led astray by other runners who may not be running correctly.
When Radek first ran an orienteering race, he thought that a series of stations were marked in the order 31-32-33-34-35… etc. This is not the case. And that is why Radek finished the race in about five times the average time (yes, it was a total fiasco). Knowing how the individual stations follow each other according to the map (= the client's assignment) is key to managing successful marketing. Zuzana , Ondra and Petr are experienced orienteers. They know how to read the map and how to finish the race quickly (for example, in the order of the stations 54-71-39-44-60…).