10 When customers feel understood and valued, they are more likely to remain loyal to a brand.11 Personalized communication demonstrates that a business is paying attention to their individual journey and preferences. This also leads to reduced unsubscribe rates and spam complaints.12 Irrelevant or excessive messaging is a primary driver of unsubscribes. By sending only pertinent information, businesses can maintain a healthy and engaged contact list. Finally, segmentation provides valuable insights into customer behavior.13 By analyzing the performance of different segments, businesses can gain a deeper understanding of their audience, refine their marketing strategies, and identify new opportunities.14
There are numerous ways to segment a contact list, and the most sri lanka phone number list effective approach often involves a combination of criteria.15 Some of the most common segmentation criteria include:
Demographic Data: This includes basic information such as age, gender, location, income level, occupation, and family status.16 For example, a clothing brand might target younger demographics with trendy fashion and older demographics with classic styles.17
Geographic Data: Location-based segmentation is crucial for businesses with physical stores or those offering region-specific promotions.18 A restaurant chain, for instance, would send special offers only to contacts within a certain radius of a new opening.