Ensuring explicit and verifiable consent is the absolute cornerstone of running successful and compliant SMS and call campaigns in Bangladesh. In May 2025, with increasing awareness around digital rights, neglecting consent not only risks alienating customers but can also lead to significant brand damage and potential regulatory scrutiny, even as specific local laws evolve.
For both SMS and call campaigns, consent must be:
Clear and Unambiguous: The language used to obtain consent must leave no doubt about what the user is agreeing to. Avoid vague terms like "updates" – specify "promotional SMS" or "marketing calls."
Specific: If you plan to send different types of messages (e.g., promotional vs. transactional), ideally seek separate consent for each, or clearly bundle them with full disclosure.
Affirmative Opt-in: Customers must take a deliberate, active step bolivia phone number list to opt-in. This means ticking an un-pre-ticked checkbox on a web form, sending a specific "YES" reply to a confirmation SMS, or verbally agreeing during a recorded call. Pre-checked boxes are generally not considered valid consent.
Transparent Disclosures: Clearly state your brand's name, the type of messages/calls, the expected frequency (e.g., "Max 2 messages per week"), and a simple, clear method for opting out (e.g., "Reply STOP to unsubscribe").
Recorded and Stored: Maintain meticulous records of when, where, and how each consent was obtained. This audit trail is vital for demonstrating compliance if ever challenged.
By prioritizing these consent principles, businesses in Bangladesh can build a high-quality, engaged audience that genuinely wants to hear from them, leading to higher open rates, better engagement, and ultimately, more effective and trustworthy marketing campaigns.